New Reports Aim To Add Value To AdWords Campaign Experiments

Google is now providing new reporting for its AdWords Campaign Experiments (ACE), which allow advertisers to test keyword, bids, placements and other variables. The new report allows advertisers to see ACE metrics side-by-side with their regular campaigns. Previously, one had to download reports and do analysis in a spreadsheet. The results also show whether differences […]

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Google is now providing new reporting for its AdWords Campaign Experiments (ACE), which allow advertisers to test keyword, bids, placements and other variables.

The new report allows advertisers to see ACE metrics side-by-side with their regular campaigns. Previously, one had to download reports and do analysis in a spreadsheet. The results also show whether differences between control and experiment are statistically significant. A grey up and down arrow icon show that the change is not statistically significant, while different variations on blue arrows show statistically significant changes. More arrows equal more significance.
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Once advertisers determine whether a particular tested improvement is different enough from the original set-up to be statistically significant, they can adopt the approach in their normal campaigns.


About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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