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NFL-YouTube deal will bring highlight videos & related news directly into Google search results
Searches for specific NFL teams will deliver direct answers that include YouTube videos of highlights from games in progress.
The NFL has renewed its deal with Google to bring more NFL content to YouTube.
In addition to more game footage on NFL’s YouTube channel — including the three most “memorable” games of each of the league’s 32 teams — the deal will also bring NFL video content and related news directly into Google search results.
According to the announcement, searches for specific NFL teams will surface direct answers that include “… official NFL video along with related news and information all delivered to the user in one distinct box at the top of the search results.”
The NFL says game kickoff times and broadcast information for all league games will also be prominently displayed in search results.
“This expansion of our partnership will make it easier than ever for the millions of highly engaged avid and casual fans on YouTube and Google to discover and access an even greater variety of some of the most valuable content in the sports and entertainment business,” says NFL Senior Vice President Hans Schroeder.
More information about the deal can be found on Marketing Land: NFL expands deal with YouTube & agrees to bring more footage to its YouTube channel.