One Out Of Five “Second Screeners” Looks Up Advertised Product Info While Watching TV

To give further credence to consumers’ love of “second-screening” and why marketers should be salivating at the opportunities these new habits behold, Nielsen released stats on just what consumers are doing on their tablets while watching TV. Social networking sites are users’ top destinations, but consumers also seek out information about what they are watching […]

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To give further credence to consumers’ love of “second-screening” and why marketers should be salivating at the opportunities these new habits behold, Nielsen released stats on just what consumers are doing on their tablets while watching TV.

Social networking sites are users’ top destinations, but consumers also seek out information about what they are watching — and they are buying. One out of five looked up product information for an ad they saw on TV. A full third shopped on their tablets while watching TV.

Interestingly, there isn’t a big gap between those who look up information about TV programming versus those looking up information about products they saw in TV ads, 29% and 20% respectively.

Here’s the full break-down from Nielsen:

Nielsen Tablets and TVs

 


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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