Eight out of ten PMax advertisers are now running CTV ads
CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big screen.
Topic: Television
How breakthrough TV ads trigger search spikes and conversions
Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.
GroupM teams up with YouTube, Disney and NBCU to transform streaming ads
The GroupM Ad Innovation Accelerator program is planning to transform the conventional 30-second ad spot.
Could happy advertisers be the key to connected TV success?
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.
Majority of Gen Z teens watch YouTube ads – almost half can recall campaigns
YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
The omnichannel magic of connected TV
How CTV supercharges existing marketing efforts across the advertising board.
CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B
Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand out.
10 big changes with search engines over my 20 years of covering them
Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he's been writing about it.
SearchCap: Google Panda Slap Press Releases, Authorship Gone Again & North Korea Mapping
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Authorship Goes Down Again, Twice In One Week Google Authorship is once again down for the count, second time within a one-week period. Authorship is the image you see next […]
SearchCap: The Day In Search, February 25, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads […]
French Court Orders Google, ISPs To Block Or Delist Video Sites
The High Court of Paris recently decided that French ISPs and search engines (Google, Yahoo and Bing) must completely block access or remove 16 copyright-infringing video sites from their indexes and search results. The case was originally filed in 2011. The successful plaintiffs were several France-based film and TV trade associations, including L’Association des Producteurs […]
SearchCap: The Day In Search, June 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Spurred By PRISM Scandal, StartPage & Ixquick Surpass 3 Million Daily Searches Alternative search engines are having a good week, likely thanks to public awareness and concern over data and privacy […]
One Out Of Five “Second Screeners” Looks Up Advertised Product Info While Watching TV
To give further credence to consumers’ love of “second-screening” and why marketers should be salivating at the opportunities these new habits behold, Nielsen released stats on just what consumers are doing on their tablets while watching TV. Social networking sites are users’ top destinations, but consumers also seek out information about what they are watching […]
Yahoo! 2012: The Top TV, Movie, Songs & Singer Searches
Screen related searches are the backbone of Yahoo!’s year in review lists, as actors, actresses, talk show personalities and reality TV celebrities seem to command a bigger presence year after year. In the most popular TV searches on Yahoo! in the US, perennial favorite American Idol dominated top slots in several categories of Yahoo’s top search trends for […]
SearchCap: The Day In Search, May 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Basic Econometric Modeling: Measuring The Offline-Online Effect Of TV Advertising On Search Spend Multi-channel advertisers often ask me how to measure the effect of their TV ads on their online marketing […]
Report: Google Controls 44 Percent Of Global Online Advertising
ZenithOptimedia has issued a report that contains both good news and bad news for Google. The good news is: Google controls 44 percent of global online ad revenues. The bad news is: Google controls 44 percent of global online ad revenues. At a time when Google is defending against antitrust investigations on two continents this […]
Twitter As Utility, Like Running Water? That’s Goal, Says CEO
One should be able to access Twitter anywhere, on any platform, and the interface should be instantly usable. So said Twitter CEO Dick Costolo in outlining the company’s vision for its future at the Mobile World Conference in Barcelona, going as far as to compare the service to running water. “It needs to be water. […]
Twitter’s Top Trends Of 2010
Twitter released their top Twitter trends of 2010. They have a nice reviews page of trends at yearinreview.twitter.com/trends/. Here is the break down: OVERALL TOP TRENDS Gulf Oil Spill FIFA World Cup Inception Haiti Earthquake Vuvuzela Apple iPad Google Android Justin Bieber Harry Potter & the Deathly Hallows Pulpo Paul NEWS EVENTS Gulf Oil Spill […]
Apple TV: My First Day Review & Impressions
I’ve been looking at various internet-to-TV devices as part of my Life With Google TV series. I’ve covered Google TV, Roku & Boxee Box so far. Time for Apple TV! If you buy a lot with iTunes or have an iPhone or iPad, this is a great device. Amazing, in some ways. But the lack […]
Roku + Hulu Plus = Pretty Awesome
Last week, the Roku player gained support for Hulu Plus. I’ve been trying out the combo for the past few days, and it’s pretty awesome. It further fulfills the promise of streaming TV content from the internet and back to your TV in the way that Google TV hasn’t.
The Networks vs. Google: Fox Now Blocking Google TV Too
Fox Broadcasting has become the fourth major US network to block Google TV from accessing its programing. The Rupert Murdoch-owned entity joins ABC, CBS and NBC, which all previously blocked Google TV access to their shows. Google has said it’s “actively negotiating” with ABC, CBS and NBC to restore access to the programming. Add Fox […]
Roku: My First Day Review & Impressions
Until recently, I’d never heard of Roku, a little box that makes it easy to download TV shows and movies through the internet, for viewing on your TV. But as part of my Life With Google TV series, I’m looking at other internet-to-TV devices. Roku is pretty cool, and a no brainer for anyone who […]
SearchCap: The Day In Search, October 25, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Schmidt’s “Just Move” Joke About Google Street View & How It Went Missing Don’t like Google Street View taking pictures of your house? “Just move,” joked Google CEO Eric Schmidt, in […]
SearchCap: The Day In Search, October 22, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Appoints Privacy Director & Adds New Privacy Measures Google has announced they have increased their privacy controls within Google to better secure user privacy. Google has done this in response […]
Networks To Google TV: Talk To The Hand
TV is changing for better or worse. And perhaps sensing that their control over audiences and distribution is further slipping away and that their expensive programming is being reduced to mere “content,” the major broadcast networks are blocking access from Google TV. According to a story this afternoon in the Wall Street Journal: Full-length episodes […]
Live Blogging BIA/Kelsey’s DMS ’10 Conference – Day 3
Google’s Latest Word On Local This session is of particular interest since it involves word from Google’s Todd Rowe, Director of Global SMB Reseller Partnerships, and changes to Google’s reseller deals in the past year have affected many partners among the yellow pages and directories industry. Live blogging here at 8:30 AM, CST. Keep refreshing […]
I Want My GTV: Will Google TV Soar Or Sink?
Notwithstanding the glitches, the demo last week was impressive: the seamless blending of TV and web content, the beautiful UI, the smooth search and browse capabilities. Now, a few days after the heady discussion and CEO briefings at Google’s I/O developer conference, we can reflect a bit on what the outlook might be for this […]
FAQ: What We Know So Far About Google TV
It’s very had to overstate the potential impact of Google TV (GTV) announced today. While there have been numerous efforts to put the internet on TV in the past (including Apple TV), none have really succeed with mainstream consumers. This may be the first Web-TV integration that has that potential.
Live Blogging Google I/O: Day 1 Keynote
It’s Google I/O, Google’s annual developers conference. The morning keynote gets underway at 9AM Pacific. Let’s see what surprises Google has in store for today. My liveblogging begins, below. For those at home, you can also watch along live — I/O sessions are being broadcast here on YouTube. Due to traffic, I arrived 15 minutes […]
Google Airs TV Ad During Super Bowl – But Why?
Perhaps yesterday’s tweet by Google CEO Eric Schmidt put it best. Hell has indeed frozen over. Google has run its first major television ad, during the Super Bowl, no less. Below, the ad, how it has been received, how it compares to other search engine commercials from rivals and some questions about why market leader […]
44% Of Google News Readers Only Scan Headlines? Maybe Not!
A new report saying that 44% of Google users fail to click from Google News to newspaper web sites got some buzz this week. However, after a closer look at the report, I don’t see it providing the damning evidence that Google really is a content vampire, as some news publishers have accused it of […]
SearchCap: The Day In Search, November 24, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘New’ Search Ad Formats The Google Blog formally announced the new search ad formats Google has been showing in the search results. The new ads include the relatively old AdWords […]
Why TV, Traditional News & Yahoo Might Yet Benefit From Social
I’ve just had a rather surreal afternoon, having been asked (at very short notice) to appear on Channel 4 News (the main news show on one of the UK’s 5 terrestrial broadcasters.) I was invited on the program to to discuss Rupert Murdoch’s reported plans to link up with Bing at the same time as […]
Thoughts On Web Developers, SEO & Reputation Problems
After last week’s “Does SEO = Spam” debate erupted, I had a number of follow-up emails where I explained privately more about why SEO has such a bad reputation in some quarters, as well as what SEO is and isn’t, from my perspective. I wanted to share some of that below. Bad Advice Sucks: From […]
Live Blogging: Sergey Brin & Eric Schmidt Talking Google With The Press
Google cofounder Sergey Brin and Google CEO Eric Schmidt spoke today to a small gathering of reporters at Google’s New York office. Below, a live blog of the briefing. Note that I’ve tidied this up a bit since the briefing happened at 11am Eastern time. You’ll still find plenty of typos. I may try to […]
SearchCap: The Day In Search, September 30, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Get More PPC Traffic For Less Money Search advertising success is defined by relevance. The concept of relevance is broad, but logical: it’s the relationships between advertiser, keyword, ad […]
Yahoo Layoffs On Dec. 10 & At $11 Yahoo Now Significantly Undervalued?
AllThingsD reports that Yahoo’s previously announced 10 percent reduction in force (layoffs) is set to begin on December 10. However, the post also says that chief Yahoo, CEO Jerry Yang, is not considering leaving his post for now. (NOTE: See update, Jerry Yang Stepping Down As CEO; Resuming Chief Yahoo Role). Yahoo stock is hovering […]
Search Life Meets Real Life — Tell Me Your Thoughts!
I was thrilled when I got invited to speak at Chris Pirillo’s Gnomedex event happening in Seattle this August 21-23. Gnomedex is legendary to me, and to present at it — well, wow! Plus some nervousness, which I hope this post will help with. I’m looking for some thoughts on my topic of "Search Life […]
Google Pushing Into TV, Original Content Distribution
One could liken Google to a house that keeps expanding, with new room additions every few months. Google’s house is already the largest on the block and it seems to keep getting bigger. Two related moves represent further expansion. The first is the announcement last week of the Google Media Server, which conveys content from […]
SnapStream Brings The “Power Of Search” To Television Programming
Imagine TiVo on steroids combined with a search engine like Google. It exists today, but for the enterprise market. That product is called SnapStream TV and it allows thousands of hours of programming to be recorded – up to 10 shows simultaneously – and then, using closed caption transcripts, brings keyword search and related capabilities […]