Only 9% Of Tech Blogs Implement Google Authorship Properly
A study by Conductor shows only 9% of technology blogs have fully implemented the authorship, rel=author, attribute fully on their site. That is less than 1 out of every 10 blogs. This is somewhat shocking because (1) these are technology blogs that should know about the feature and (2) it is shown to increase the […]
A study by Conductor shows only 9% of technology blogs have fully implemented the authorship, rel=author, attribute fully on their site. That is less than 1 out of every 10 blogs.
This is somewhat shocking because (1) these are technology blogs that should know about the feature and (2) it is shown to increase the click through rate from the Google search results to the web site. A higher click through rate leads to more ad impressions, which leads to more revenue for these technology blogs.
We’ve seen reports of authorship increasing click through rate by 30% to 150% or more.
The survey found 9% have have ‘completely’ implemented rel=author by both adding the tag to their website and pointing to the author’s Google + account. An additional 3% had implemented the rel=author tag, but ultimately did not link to the author’s Google+ account.
Related Articles
Related stories
New on Search Engine Land
About the author
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.