Reddit launches new certification in engaging ad creatives

Reddit has rolled out a new certification to its Ads Formula marketing hub.

The course, titled “Reddit Ads Creatives,” is a free, hour-long session for intermediate marketers that covers how to:

• Build engaging ad creatives.
• Adhere to Reddit ads best practices.
• Run creative A/B tests.
• Engage with the Reddit community.
• Adapt creatives to holiday moments throughout the year.

Why we care. Upon completing the course and passing the test, you will become a Reddit Ads Creative Certified partner. This status comes with a digital badge that can be showcased on other platforms, highlighting your expertise in Reddit marketing, which could help improve your career prospects and attract new clients.

Why now? Responding to growing client demand for advanced Reddit education, the platform is expanding its training courses for the second time in two months. Previous courses received high satisfaction, with a 4.5 out of 5 rating. Notably, 87% of participants reported a better understanding of Reddit’s ad offerings through the training.

What Reddit is saying. A Reddit spokesperson said in a statement:

• “Make an even bigger impact this holiday season with campaign strategies that’ll set your brand up for success.”
• “Sharpen your creative skills and Own the Moment with our latest course in our Creative Certification on RedditAF.”
• “Upon passing the Certification Exam, you’ll validate your knowledge, earn a badge, and sweet bragging rights for your newfound skills!”

Deep dive. Visit the Reddit Ads Formula platform for more information on its marketing courses.