Search Engine Land’s updated What is PPC guide is now available

By Nicole Farley

Published: February 1, 2023 at 11:00 am

Whether you are a small business owner new to digital marketing, or a novice looking to expand your paid advertising skills, understanding the basics of PPC is essential to enhancing your results and improving your website’s performance.

The advancement of PPC in the past five years is evident. This revised guide offers enhanced insights on:

New campaign types
Bidding strategies
Machine learning best practices
Assets

As an added benefit, this guide also features extra sections on:

Jumpstarting ads on emerging platforms like TikTok, Microsoft, and LinkedIn
Keyword research in the age of automation
Top acronyms and terms
Ad copy and RSAs

Our revamped PPC guide equips you with the necessary knowledge to effectively advertise your business online in 2023.

Check out the guide here.

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Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Nicole Farley

Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.