SearchCap: Ask Google, SEO cookbook & SMX recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• The SEO ‘do more with less’ cookbook
  Nov 1, 2017 by Bobby Lyons

  How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business.

• Siri, Safari and Google Search: What does it mean for marketers?
  Nov 1, 2017 by Jim Yu

  Columnist Jim Yu explains how Apple’s recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.

• The Great #SMX East Recap: 2017 Edition
  Nov 1, 2017 by Lauren Donovan

  And another SMX East is in the books! Last week’s show was a success, and we want to thank everyone who helped make it happen — speakers, sponsors, vendors, staff, organizers, and of course, our invaluable attendees. Right off the bat, we want to invite everyone — whether you were or were not at the […]

• ‘Ask Me Anything’ with Google’s Gary Illyes at SMX East
  Oct 31, 2017 by Eric Enge

  Have questions about Google’s stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge’s recap of this informative session at Search Engine Land’s recent conference.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads
• ‘Ask Me Anything’ with Google’s Gary Illyes at SMX East
• 3 ABM themes to expect at Dreamforce 2017
• The ever-growing local search universe
• SmartCommerce brings the impulse-buying experience online for CPG brands this holiday season
• How to scale local events
• Amazon gets top net-promoter score among SMB vendors according to survey

Search News From Around The Web:

• Google: Your Multilingual Pages Don’t Need To Be Word For Word Translation, Search Engine Roundtable
• The New AdWords Report That Will Change Your PPC Plans, PPC Hero
• Unfiltered: How to Show Up in Local Search Results, Moz
• Digital Personal Assistants: The Next Big Thing, Stone Temple
• Google Isn’t Fixing Its Real Shopping Problem, Bloomberg
• Google: Improving Content & Pruning Content Are Both Valid Strategies, Search Engine Roundtable
• Initial Google Rankings of Brand New Pages Will Adjust Over Time, The SEM Post
• The Google Assistant on phones, now in Spanish and Italian, Google Blog