Why ChatGPT Ads deserve a place in your 2027 media plan
Cheap inventory and low competition make ChatGPT Ads worth testing. But Google’s distribution advantage may make it short-lived.
Topic: Safari
Gemini Intelligence signals a new era for search and commerce
Google's latest AI announcement signals a future where agents use websites on behalf of people. Here's what to watch.
How signal decay hurts your top-of-funnel performance
The campaigns introducing customers to your brand may be getting the least credit for revenue. Here’s how to recover lost conversion signals.
How to take your marketing measurement from crawl to sprint
Outdated tracking can’t keep up with privacy changes. Unify first-party data, attribution, MMM, and incrementality to measure real impact.
Site redesign checklist to preserve SEO & improve visibility
Redesigning your site doesn’t have to destroy your rankings. Use this advanced SEO checklist to preserve visibility and turn your redesign into a growth opportunity.
In Google Ads automation, everything is a signal in 2026
Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.
SEO debugging: A practical framework for fixing visibility issues fast
Learn how to debug SEO issues fast—crawl errors, rendering problems, indexing blockers, ranking drops, and SERP shifts—using a structured diagnostic framework.
How display ads can boost organic reach and ROI: What SEOs need to know
Display ads build awareness and drive clicks across the web. Learn how they work, key targeting options, and tips to maximize performance and ROI.
How to build and lead a successful remote SEO team
Whether you’re managing an agency or an in-house team, make remote SEO work with the right tools, culture, and leadership practices.
Privacy-led marketing: How to build trust and win in a cookieless era
Future-proof your marketing strategy. Learn how privacy-led marketing balances compliance, customer trust, and performance in a post-cookie world.
Too many redirects: How to fix loop errors and protect SEO
Redirect chains and loops slow sites and hurt rankings. Learn what causes “too many redirects,” how to fix errors, and best practices for clean redirects.
Apple to launch AI search for Siri in 2026: Report
Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs.
Google homepage search box rolling out AI Mode button
It seems Google is adding an AI Mode button to the Google home page. Google has been testing this for a couple months now.
Mastering voice search SEO: Simple strategies that work
Voice search is changing how people find you. Discover strategies to optimize for natural language, featured snippets, and AI-driven search results.
How to save $150,000 in brand CPC costs: Brand bidding explained
Brand bidding silently drains your budget. Learn how to spot it and turn lost clicks into sales.
What is remarketing? Strategy, benefits & best practices
Learn how remarketing works, why it boosts conversions, and the top strategies to re-engage site visitors across Google Ads, Meta, and other platforms.
Retargeting: How brands stay top of mind after you bounce
Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.
Is Google ‘stealing’ your international search traffic with translations? Here’s what we found.
Is Google translating your content without sending users to your site? Here's what’s really happening and how to protect your traffic.
Sundar Pichai defends Google’s AI search future
Pichai says AI is growing queries and Google is sending more traffic. But critics accuse Google of content theft and sending less traffic.
Types of backlinks explained: How to drive SEO, traffic, and authority
Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences.
Google searches in Apple’s Safari fall for first time in 22 years
Apple's Eddie Cue believes AI search providers will eventually replace standard search engines like Google.
ChatGPT search vs. Google: A deep dive analysis of 62 queries
A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.
5 PPC measurement initiatives to set yourself up for 2025 success
Prepare for paid media challenges with steps to enhance compliance, optimize first-party data, and adopt cutting-edge tracking solutions.
Google faces £7 Billion UK class action over search monopoly
The class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition.
7 reasons you can’t rely on third-party cookies
Cookie-reliant measurement is falling short. It's time to diversify your marketing strategy for more accurate attribution and insights.
Advertisers react to Google keeping cookies on Chrome
Decision gets mixed reactions from advertisers, with many emphasizing the importance of privacy-focused strategies and first-party data.
Your guide to Google Analytics 4 attribution
Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.
Google, DOJ make closing arguments in antitrust trial
The stage is set for a monumental court decision that could shake up the search industry – or result in status quo.
Tracking in 2024: Where we are and how to prep
Learn the technical and marketing implications of the end of third-party cookies, and a four-part plan to get ready for the shift.
Google: Apple rejected Microsoft Bing deal over quality and advertising worries
Microsoft claims Google, which pays Apple up to $19 billion a year to be the default search engine on its products, blocked the sale.
Microsoft Copilot updates: New design, image editing tools and video highlights
The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari.
7 paid media reporting tips when tracking is messy
Learn effective paid media reporting strategies in a post-cookie world, from showing longer-term trends to embracing incrementality testing.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Google admits to paying Apple 36% of Safari revenue – after witness lets figure slip
Google's lead lawyer "visibly cringed" when the exact figure was accidentally revealed during the federal antitrust trial.
U.S. vs. Google antitrust trial: Everything you need to know
The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of Search.
How the Google antitrust lawsuit can impact advertisers
Explore the potential impact of the Google antitrust lawsuit on advertisers and the digital advertising landscape.
Microsoft CEO: AI will make Google more dominant
Despite investing $100 billion in Bing, the search engine simply can't compete with Google due to its monopoly position, says Satya Nadella.
Bing Chat now works on Chrome, Google’s browser
Apple Safari support is coming soon to Bing Chat as well.
Bing Search and Bing Chat officially rolling out dark mode
A new "dark" setting will appear in your search settings under the "appearance" section.
Bing Chat not yet available on Chrome or Safari browsers
Despite reports, not all Google Chrome and Safari users can access Microsoft Bing AI Chat. But it should be coming any day now.