SearchCap: Germany Publishers & Google, Bing Ads Tracking & Search Mobile CTR

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Growing Your Business With Customer Reviews – October 30 Webcast

  Learn how capitalizing on the insights from customer reviews can increase search traffic and landing page conversion rates. Join Chris Silver Smith from Argent Media and Andrew Shotland from Local SEO Guide for this October 30 webcast. They’ll discuss how implementing a third-party customer review platform can positively impact your branding and SEO efforts while […]

• TomTom And deCarta Join Forces To Take On Google Maps

  Personal navigation device (PND) and maps provider TomTom teamed up with independent mapping and local search company deCarta to offer developers an “end-to-end” alternative to Google Maps. The new joint offering provides connected mapping and navigation, local search and real-time traffic to enterprises and developers. Kim Fennell, CEO of deCarta, laid out for me last week the […]

• Bing Ads Launches Universal Event Tracking For Goal Tracking

  Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event Tracking (UET) sets the stage for audience based remarketing scenarios, which will roll out “soon”. UET will help advertisers understand Which ad campaigns are most […]

• SMX West 2015 Registration Open – Best Rates Available Now, Save $300

  Search Marketing Expo – SMX West returns to Silicon Valley for its eighth year in March 2015! Featuring three days jam-packed with cutting-edge tactics, the program will include sessions on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local search and more. The SMX West conference program will run March 3-5; the […]

• Beat Google’s Mobile Experience Algo (And Help Mobile Searchers) With These Two Tools

  Columnist Bryson Meunier notes that Google will soon consider mobile user experience as a ranking factor. Use these tools to prepare your site!

• German Publishers To Google: We Want Our Snippets Back

  German publishers want their snippets and thumbnails back. A consortium of roughly 200 companies, together known as “VG Media,” have said that the loss of traffic from the disappearance of these elements could cause some of their members “to go bankrupt.” The publishers have been trying for more than a year to collect money from Google for their […]

• Keep Your AdWords Scripts Maintainable With These 3 Tips

  If you’ve been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the guy who left the company a few months ago, others by your intern who was curious and started tinkering around before she left for the summer. […]

• Mobile Search Ranking Study: Rank Number One Or Not Rank At All

  seoClarity has published a new click-through ranking study, this one not just looking at desktop search, but more importantly, mobile search. The study finds that if you do not rank in the number one position in the mobile results, the click-through rate drops off significantly, so much so that ranking number barely matters. Here is […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Laphroaig Scotch Extends #OpinonsWelcome Campaign With Halloween-Themed Video And Signature Drink
• Mobile Ads Report: Android Women Click More, iOS Women Spend More
• Socialbakers Aims To Simplify Analytics With Social Health Index
• SMX West 2015 Registration Open – Best Rates Available Now, Save $300
• The Shifting Landscape Of Mobile
• Yandex 2014 3Q Earnings Report: Revenue Up 28% Over Last Year’s 3rd Quarter Results
• Polyvore Expands Promoted Products Ad Program To Canada, UK, Australia
• SMX Social Media Session Preview: TV & How The Second Screen Is Connecting Fans & Brands
• Facebook’s PMD Program Lands A New Name & Revamped Structure
• Yelp Has Strong Q3, 45 Percent Of Reviews Now From Mobile
• Travel Site Partners With Prolific Instagramers To Crowdsource Travel Guides

Search News From Around The Web:

Industry

• Google dominates search advertising but will likely be eclipsed in native ad category (Ben Thompson/stratechery), Techmeme

Local & Maps

• Be smooth: Optimize Bing Maps in multipage Windows Store apps (JavaScript), Bing Maps Blog

Link Building

• Have I been impacted by Penguin 3?, Vertical Leap
• We’ve made some small development updates…, Majestic Blog

Searching

• Google Dropping Videos In Search Results In Place Of Answers?, Search Engine Roundtable

SEO

• Google Penguin 3.0 Shuffle Starting Back Up Again?, Search Engine Roundtable
• Google SEO Tutorial for Beginners, hobo-web.co.uk
• How Big Was Penguin 3.0?, Moz
• Measure SEO Efforts With These 3 Google Analytics Custom Reports, komarketingassociates.com
• What does a Penguin 3.0 recovery look like? Case study, Branded3

SEM / Paid Search

• AdWords API v201402 Sunset – 2 weeks remaining, Google Ads Developer Blog
• Is Perfecting PPC Campaign Structures Driving You Crazy?, SEM Geek

Search Marketing

• Your Guide to the SEMrush Keyword Difficulty Tool, SEMrush Blog