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SearchCap: Upcoming Google 3rd Party Policy Changes, Quixey Announces Alibaba Deal & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Agencies Take Note: Google Third-Party Policy Changes Coming Nov. 2014 Last month, Google rolled out an updated policy center for all advertisers. Starting in November, agencies and other third-party firms and […]

Amy Gesenhues on October 17, 2014 at 4:00 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Agencies Take Note: Google Third-Party Policy Changes Coming Nov. 2014
Last month, Google rolled out an updated policy center for all advertisers. Starting in November, agencies and other third-party firms and individuals that manage Google advertising for customers will need to conform to new third-party policies. The two new transparency requirements are: Management fees Third parties often charge a management fee for the valuable services […]
Media Companies Republishing Google Right-To-Be-Forgotten Links
Google is notifying publishers when it de-indexes their links under the controversial “Right to Be Forgotten” (RTBF). What this does is often trigger republication of a version of the story by the media outlet or a page that indicates what URLs are being removed from the search index. Among others that what the BBC has […]
Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer – October 23 Webcast
Digital Marketing Depot presents “Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer” on Thursday October 23 at 1 PM EDT. In this webcast Forrester Research, Inc.ís Principal Analyst Jim Nail and Quaeroís Michelle Boockoff-Bajdek will discuss how second screening is additive to both the viewing and buying experience as well as the bottom line. […]
Bing Ads Tests Consumer Ratings Annotations
Bing Ads is partnering with reviews service, Viewpoints, to test out displaying consumer ratings annotations in text ads. Like Google’s version, which pulls from its own survey program, the ratings annotations in the Bing ads feature grades on performance features such as customer service, return policies, pricing, and selection. I haven’t been able to see […]
Google’s 17 Percent Growth In Click Volume Is Lowest Since 2010
In Google’s Q3 earnings report, released yesterday, another round of big revenue gains weren’t enough to meet analysts’ expectations. Google’s revenue grew 20 percent over the previous year in Q3, but that’s the lowest annual growth rate the company has posted since Q2 2013. Year-over-year click volume increased 17 percent over Q3 2013. But, click […]
App Search Engine Quixey Annouces China Deal With Alibaba
App search engine Quixey has announced a relationship with Alibaba in China that will bring its search capabilities to the latter’s mobile operating system YunOS. Quixey enables users to search for content within apps — essentially what Google does for PC search Quixey is doing for apps. Quixey calls this “functional search.” It depends on […]
How Large Multi-Location Businesses Can Dominate In Local Search
Local search marketing can be especially challenging for businesses with multiple locations. Contributor Jason Decker explains how to do it right.
Like Google, Apple’s Siri Also Gets Stephen Colbert’s Height Wrong
Google came under fire last night from Stephen Colbert, over a direct answer that got the comedian’s height wrong. But Apple’s Siri makes the same mistake — something Colbert didn’t raise during his video appearance at the Apple’s iPad event today. Stephen Colbert Demands Google Apology For Getting His Height Wrong on our Marketing Land […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Analysts Ask What’s Next for Google, www.nytimes.com
Continued progress on fighting piracy, Google Public Policy Blog

Link Building

How I Know Which of Your Links Are Bad, www.portent.com
How To Build Relationships And Links For Your Business, authoritylabs.com

Local & Maps

Changing Business Name? Don’t Forget About Apple Maps!, applemapsmarketing.com
Blue Water Satellite sheds light on the state of land and water resources using Google Maps, googleforwork.blogspot.com
Local Search Ranking Factors 2014 TL:DR, www.localseoguide.com
Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert, moz.com

Search Marketing

Google Analytics Setup Basics, conversionscientist.com

Searching

BBC to publish ‘right to be forgotten’ removals list, www.bbc.com

SEM / Paid Search

5 Competitor Strategies For Small PPC Budgets, www.ppchero.com
How to Perform Keyword Research without Spending a Dime, performinsider.com
10 Great Alternatives to the Google Keyword Research Tool, www.iblogzone.com

SEO

Enhanced SERP Is a Table Away, www.bruceclay.com
Everything You Need to Know About SEO, You Can Learn on Twitter (Part 1), Small Business Search Marketing
Google Recommends Using Both XML Sitemaps And RSS/Atom Feeds For Optimal Crawling, www.searchenginejournal.com
Great Online Resources for Learning SEO, www.searchenginepeople.com
SEO 201: Redesigns Impact Search Traffic, www.practicalecommerce.com

About The Author

Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.