SearchCap: Upcoming Google 3rd Party Policy Changes, Quixey Announces Alibaba Deal & More
Amy Gesenhues on October 17, 2014 at 4:00 pm
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Agencies Take Note: Google Third-Party Policy Changes Coming Nov. 2014
Last month, Google rolled out an updated policy center for all advertisers. Starting in November, agencies and other third-party firms and individuals that manage Google advertising for customers will need to conform to new third-party policies. The two new transparency requirements are: Management fees Third parties often charge a management fee for the valuable services […] - Media Companies Republishing Google Right-To-Be-Forgotten Links
Google is notifying publishers when it de-indexes their links under the controversial “Right to Be Forgotten” (RTBF). What this does is often trigger republication of a version of the story by the media outlet or a page that indicates what URLs are being removed from the search index. Among others that what the BBC has […] - Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer – October 23 Webcast
Digital Marketing Depot presents “Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer” on Thursday October 23 at 1 PM EDT. In this webcast Forrester Research, Inc.ís Principal Analyst Jim Nail and Quaeroís Michelle Boockoff-Bajdek will discuss how second screening is additive to both the viewing and buying experience as well as the bottom line. […] - Bing Ads Tests Consumer Ratings Annotations
Bing Ads is partnering with reviews service, Viewpoints, to test out displaying consumer ratings annotations in text ads. Like Google’s version, which pulls from its own survey program, the ratings annotations in the Bing ads feature grades on performance features such as customer service, return policies, pricing, and selection. I haven’t been able to see […] - Google’s 17 Percent Growth In Click Volume Is Lowest Since 2010
In Google’s Q3 earnings report, released yesterday, another round of big revenue gains weren’t enough to meet analysts’ expectations. Google’s revenue grew 20 percent over the previous year in Q3, but that’s the lowest annual growth rate the company has posted since Q2 2013. Year-over-year click volume increased 17 percent over Q3 2013. But, click […] - App Search Engine Quixey Annouces China Deal With Alibaba
App search engine Quixey has announced a relationship with Alibaba in China that will bring its search capabilities to the latter’s mobile operating system YunOS. Quixey enables users to search for content within apps — essentially what Google does for PC search Quixey is doing for apps. Quixey calls this “functional search.” It depends on […] - How Large Multi-Location Businesses Can Dominate In Local Search
Local search marketing can be especially challenging for businesses with multiple locations. Contributor Jason Decker explains how to do it right. - Like Google, Apple’s Siri Also Gets Stephen Colbert’s Height Wrong
Google came under fire last night from Stephen Colbert, over a direct answer that got the comedian’s height wrong. But Apple’s Siri makes the same mistake — something Colbert didn’t raise during his video appearance at the Apple’s iPad event today. Stephen Colbert Demands Google Apology For Getting His Height Wrong on our Marketing Land […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Comedian Nick Thune Punks Millennials As Lyft Driver In A Honda Fit
- NRF: A Record 56 Percent Of Holiday Shoppers Will Shop Online This Year
- IFTTT Adds Twitter Triggers For Searches, Mentions & Location Tracking
- Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform
- Apple iAd Advertisers Can Now Retarget Across iOS Devices
- 5 Reasons Why Your Sales Team Hates You & Your Fellow Marketers
- How To Give Your Content Marketing Purpose & Punch
- 5 Ways Smart Marketers Accrue Social Influence
- BuzzFeed: We Don’t Fear Facebook News Feed Changes
- Official: Twitter Will Now Show You Tweets From People You Don’t Follow
- Twitpic Can’t Find A Buyer, So It’s Pulling The Plug After All
- Twitter’s New Audio Cards Play Music & Podcasts In Your Mobile Timeline
- Jack Daniel’s Opens World’s First Crowdsourced Bar
- Stephen Colbert Demands Google Apology For Getting His Height Wrong
Search News From Around The Web:
Industry
- Analysts Ask What’s Next for Google, www.nytimes.com
- Continued progress on fighting piracy, Google Public Policy Blog
Link Building
- How I Know Which of Your Links Are Bad, www.portent.com
- How To Build Relationships And Links For Your Business, authoritylabs.com
Local & Maps
- Changing Business Name? Don’t Forget About Apple Maps!, applemapsmarketing.com
- Blue Water Satellite sheds light on the state of land and water resources using Google Maps, googleforwork.blogspot.com
- Local Search Ranking Factors 2014 TL:DR, www.localseoguide.com
- Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert, moz.com
Search Marketing
- Google Analytics Setup Basics, conversionscientist.com
Searching
- BBC to publish ‘right to be forgotten’ removals list, www.bbc.com
SEM / Paid Search
- 5 Competitor Strategies For Small PPC Budgets, www.ppchero.com
- How to Perform Keyword Research without Spending a Dime, performinsider.com
- 10 Great Alternatives to the Google Keyword Research Tool, www.iblogzone.com
SEO
- Enhanced SERP Is a Table Away, www.bruceclay.com
- Everything You Need to Know About SEO, You Can Learn on Twitter (Part 1), Small Business Search Marketing
- Google Recommends Using Both XML Sitemaps And RSS/Atom Feeds For Optimal Crawling, www.searchenginejournal.com
- Great Online Resources for Learning SEO, www.searchenginepeople.com
- SEO 201: Redesigns Impact Search Traffic, www.practicalecommerce.com
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