SearchCap: Google Ads recording calls, Sitelinks snippets & Google Easter Eggs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Updated: The big list of Google Easter eggs
  Oct 9, 2018 by Chris Sherman

  We’ve updated this post to include new Easter eggs that Google has placed as part of its 20th anniversary celebration. Google is well-known for its lighter side, including things like whimsical logos, April fools’ gags and more. Here’s a big list of “Easter eggs” that Google engineers have hidden for enterprising searchers who take the […]

• Google to record small percentage of calls from ads for quality assurance
  Oct 9, 2018 by Ginny Marvin

  The program is aimed at bringing spam and fraud detection to call ads.

• Manage your match types with this structure checker Google Ads script
  Oct 9, 2018 by Daniel Gilbert

  If you run parallel campaigns with different match types, this script will help you automate your organization to ensure nothing slips through unnoticed.

• SMX East kicks off in 2 weeks! Join us for actionable SEO & SEM tactics
  Oct 9, 2018 by Search Engine Land

  Attend the search marketing conference programmed by the industry’s leading experts… the editors and contributors at Search Engine Land. Join us at SMX® East October 24-25 in NYC for tactic-rich SEO and SEM sessions, inspirational keynotes, networking, hands-on clinics, and a rewarding conference experience. View rates and register today! Tactics you’ll use to drive traffic, boost […]

• Tips for optimizing content for voice search, virtual assistants
  Oct 9, 2018 by Chris Sherman

  Voice search is coming. Here’s what you can do today to get ahead of the curve.

• New format for Google Sitelinks shows more site content in search results
  Oct 9, 2018 by Barry Schwartz

  Check out this new Google search result user interface that looks like featured snippets within Google Sitelinks.

• How Search Engine Land is changing to support you better
  Oct 9, 2018 by Henry Powderly

  We’re here to help digital marketers, and we take it very seriously.

• How to use data to power target account selection
  Oct 9, 2018 by Sponsored Content: Terminus

  According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement for the efficacy of ABM, then I don’t know what is. In theory, ABM is straightforward: Focus the bulk of your energy […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• SMX East kicks off in 2 weeks! Join us for actionable SEO & SEM tactics
  Oct 9, 2018 by Marketing Land

  Attend the search marketing conference programmed by the industry’s leading experts… the editors and contributors at Search Engine Land. Join us at SMX® East October 24-25 in NYC for tactic-rich SEO and SEM sessions, inspirational keynotes, networking, hands-on clinics, and a rewarding conference experience. View rates and register today! Tactics you’ll use to drive traffic, boost […]

• Why nothing matters more than your email’s subject line
  Oct 9, 2018 by Len Shneyder

  Here’s how to craft a subject line that gets your email opened and, even better, opens your customer’s mind to engagement.

• How Marketing Land is changing to support you better
  Oct 9, 2018 by Henry Powderly

  We’re here to help digital marketers, and we take it very seriously.

• Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
  Oct 9, 2018 by Greg Sterling

  Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer.

• How to use data to power target account selection
  Oct 9, 2018 by Sponsored Content: Terminus

  According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement for the efficacy of ABM, then I don’t know what is. In theory, ABM is straightforward: Focus the bulk of your energy […]

• How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems
  Oct 8, 2018 by Barry Levine

  Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and consumers.

• LivePerson boosts its automated conversational capabilities with Conversable acquisition
  Oct 8, 2018 by Barry Levine

  Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented bots.

• Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
  Oct 8, 2018 by Robin Kurzer

  The company says that the SoundCloud partnership expands its total addressable audience to 100 million.

Search News From Around The Web:

• Another Google Search Algorithm Ranking Update On October 8th & 9th?, Search Engine Roundtable
• Complete Guide to Featured Snippets, Stone Temple
• Google Drops Out of Pentagon’s $10 Billion Cloud Competition, Bloomberg
• Google My Business Manual Review Bug, Search Engine Roundtable
• Leaked Transcript of Private Meeting Contradicts Google’s Official Story on China, The Intercept
• The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots, Moz
• Why SEO Must Be Long-Term, Leverable SEO
• Yoast SEO 8.4: Helping you optimize taxonomies, Yoast