SearchCap: Google Penguin done, Sitelinks demotion & new mobile index

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Within months, Google to divide its index, giving mobile users better & fresher content
  Oct 13, 2016 by Barry Schwartz

  Currently, Google has a single index of documents for search. Google’s Gary Illyes announced they plan on releasing a separate mobile search index, which will become the primary one.

• Google says Penguin 4.0 rollout now complete
  Oct 13, 2016 by Barry Schwartz

  If you haven’t seen a Google Penguin recovery by now, you may still need to do some link cleanup. Google Penguin 4.0 is now fully rolled out.

• Google Search Console removes sitelinks demotion feature
  Oct 13, 2016 by Barry Schwartz

  After 9 years, Google has decided to drop the sitelinks demotion feature from the Google Search Console.

• Google launches new AMP testing tool
  Oct 13, 2016 by Barry Schwartz

  Check out the new AMP testing tool in the Google Search Console, it combines AMP and structured data errors with a live preview.

• Yahoo is using display ads to drive search traffic for competitive terms
  Oct 13, 2016 by Ginny Marvin

  Ads link directly to search results for terms across a number of competitive verticals.

• Google’s latest voter search tool serves up ballot information & polling places
  Oct 13, 2016 by Amy Gesenhues

  Queries for “who’s on my ballot” and “where to vote” delivers an interactive tool that lists candidates and polling locations.

• Are there PPC monsters lurking inside your paid search account?
  Oct 13, 2016 by Jacob Baadsgaard

  Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance.

• What Google’s recent RLSA updates mean for advertisers
  Oct 13, 2016 by Andy Taylor

  Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Is the Verizon-Yahoo deal going south?
• LiveRamp extends its multi-channel identity resolution service to its clients
• Twitter’s Periscope wants to air more TV-style broadcasts
• Pinterest’s monthly user base hits 150 million people, up 50% from last year
• Google unveils new look for AdSense interface
• Social CMO to social CMI: the insight-driven evolution in the enterprise
• Tracking the confusing reality of the cross-social experience
• Facebook will rank Audience Network publishers’ ad slots, price them accordingly
• 10 tips for retailers’ Q4 social advertising
• [Podcast] Marketing Land Live #31: A Conversation with Google’s Gary Illyes (Part 2)
• MarTech Today: AMP status, Facebook’s ad diversions & more
• Buyer’s Guide: Find the right social media management software for your business

Search News From Around The Web:

Industry

• Google gets another extension to reply to EU antitrust Shopping charge, TechCrunch

Local & Maps

• Mossberg: Why does Siri seem so dumb?, Recode
• Getting tiled maps into Google Earth, Google Earth Blog

Link Building

• Google Ready For SEOs Trying To Manipulate Penguin 4.0, Search Engine Roundtable
• Why Didn’t You Recover from Penguin?, Moz

Searching

• Add Google Assistant to your phone by tweaking two lines of code, TechCrunch
• Google Search continues testing Material Design interface, allgoogletesting.blogspot.com
• SearchResearch Challenge (10/11/16): Who backs the site?, SearchReSearch

SEO

• Core Principles of SEO for JavaScript, Briggsby
• How to Use Search Analytics in Google Sheets for Better SEO Insights, YouMoz – Moz
• New plugin: Local SEO for WooCommerce, Yoast
• Want to be an awesome SEO? Back your fixes up with real numbers, State of Digital

SEM / Paid Search

• Google’s Use Of Machine Learning In Ranking Algorithms Is Complicated, Search Engine Roundtable
• Why is My PPC Bounce Rate so High?, Metric Theory