SearchCap: Negative SEO Extortion Scam, Apple Maps Dominates Google & Bing Ads Top Movers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Responds To Mass Negative SEO Extortion Emails

  There are widespread reports within the industry of negative SEO extortion emails being sent to website owners, webmasters, SEOs and others. The emails are claiming that an evil SEO will ruin the site’s ranking in Google and other search engines if they do not come up and wire $1,500 to the evil SEO. Both Dan […]

• Apple Maps Represents 70% Of UK Mapping Traffic According To UK Cell Data Provider

  According to a report released by U.K’s largest mobile network operator, Everything Everywhere (EE), Apple Maps represents a crushing 70% of mapping traffic across it’s whole network. The report reads: Traffic on the new Apple Maps now represents 70% of mapping traffic on the 4G network, from 60% in the second half of 2013, taking […]
• Want To Speak @ SMX Social Media Marketing? Here’s How

  The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Social Media Marketing 2014, November 19-20, 2014, at the ARIA Resort & Casino in Las Vegas. Start by carefully reading the SMX Social Media Marketing 2014 agenda and deciding where you think you’d make a great contribution. Then […]

• Quickly Find The Facts Behind Account Fluctuations With New Bing Ads “Top Movers” Report

  Seen some abnormal activity in your Bing Ads account lately? Instead of having to get out your detective’s cap, corn-cob pipe, magnifying glass and sleuthing through handfuls of reports, Bing’s new Top Movers Report may offer a faster solution. Launched today, the Top Movers report was created to quickly identify account changes while also providing […]

• Paid, Earned & Owned. Learn It All At SMX Social Media Marketing – See The Agenda

  You built an audience by providing great content and customer service. But the social networks moved the goal posts. Truth is, few of your fans/followers now see your content. So what’s a savvy marketer to do? Create content that gets the widest possible distribution the networks will provide Take advantage of the explosion in paid […]

• 10 Hidden Gems For Finding New B2B Customers

  When it comes to prospecting, you can go the easy way, or you can explore these 10 tactics that will really boost your customer acquisition efforts.

• Live @ SMX East: Remarketing: Overhyped & Overvalued, Or Undervalued And Underused?

  If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of them as they visit other sites across the web, minutes, hours or even weeks after they’ve done that initial search. Retargeting attempts to understand user intent, and provide additional or more useful information, […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• YouTube’s Top Ten July Ads: Samsung Takes #1 & #3 Spots
• History Channel Launches Apps In New Effort To Reach Kids
• Yahoo Launches Yahoo Stores, A Reboot Of Its E-Commerce Platform
• Want To Speak @ SMX Social Media Marketing? Here’s How
• Paid, Earned & Owned. Learn It All At SMX Social Media Marketing – See The Agenda
• The Complexity & Confusion Of Tracking Without Tag Management
• How Retailers Can Leverage Mobile To Boost Holiday Sales
• Twitter Helps Verified Users Connect, Stays Mum About How To Request Verification
• 10 Ways To Leverage Google Analytics For Better AdWords Results

Search News From Around The Web:

Link Building

• Lessons from the link penalty removal furnace, White.net

SEO

• 4 Reasons You Should Never Be Ashamed To Do SEO, verticalleap.co.uk
• Google Penalties Reappearing In Manual Spam Action of Webmaster Tools, The SEM Post
• Google Plus and Duplicate Content: Is There a Problem?, Stone Temple
• Google’s Change Of Address Tool Helps With Confirmation, Search Engine Roundtable
• Hello, this is an extortion email., dejanseo.com.au
• Resetting Expectations – What Business Today Needs To Learn, Bing Webmaster Blog

SEM / Paid Search

• 3 Scripts For More Effective Google Shopping Reporting, PPC Hero
• Ace the Google AdWords Advanced Display Exam, PPC Hero
• Dominate your Branded Search Result, SEO Copywriting
• Invalid Traffic: Five Steps to Boost Trust and Safety for Advertisers – AdRoll Followup, The SEM Post
• Is Your PPC Payment Model Working For You?, koozai.com

Search Marketing

• Switching To HTTPS When Using Feedburner Might Not Work, Search Engine Roundtable
• Using PPC for SEO, Certified Knowledge