SearchCap: Shoppable Image ads debut at Google, GMB testing new feature, building citations & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide
  Sep 14, 2018 by Digital Marketing Depot
  The customer data platform (CDP) market is expected to generate $1 billion in revenue by 2019, according to the CDP Institute, as both employment and the number of CDP vendors doubled in 2017. Driving growth is a perfect storm of increasing complexity in the customer journey, the martech stack and data governance.
• How the hospitality industry should approach online reviews and citations
  Sep 14, 2018 by Jamie Pitman
  Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in the hospitality sector.
• Google debuts Shoppable Image ads, video in Shopping Showcase ads
  Sep 14, 2018 by Ginny Marvin
  The new formats, introduced for the holiday season, are intended to help advertisers attract new customers.
• Google My Business testing future opening dates in the local panel for new businesses
  Sep 14, 2018 by Barry Schwartz
  Google can let searchers know when a new business will be opening its doors.
• You can break Google search by searching for ‘compare the market’
  Sep 13, 2018 by Barry Schwartz
  Google returns “Server Error” for a query for the past 6+ hours.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Twitter gives video ads a subtle lift, puts livestreams atop the timeline
  Sep 14, 2018 by Amy Gesenhues
  Live broadcasts from followed accounts will now appear at the top of the timeline, giving in-stream video ads prominent placement on the app.
• Report: Retailers should invest in better service, faster checkout for stores
  Sep 14, 2018 by Greg Sterling
  Quick checkout and ‘exceptional’ in-store service represent a winning combination according to GrouthTruth consumer survey.
• Google Analytics 360: A Buyer’s Guide
  Sep 14, 2018 by Digital Marketing Depot
  It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can be integrated with other platforms in your martech stack. Unfortunately, this may mean that you have outgrown the free version of Google Analytics. In this webinar, we’ll examine what’s involved […]
• Facebook bug allowed some advertisers to access other Facebook Analytics app data
  Sep 14, 2018 by Ginny Marvin
  The company says it fixed the issue that affected 21 apps and is notifying all businesses involved.
• Target acquired: How to define and use your ideal target market
  Sep 14, 2018 by Jacob Baadsgaard
  Don’t assume you know who makes up your target audience because you could be wrong. Here’s a look at how to identify a target market and create niched marketing campaigns that sell.
• Is SEO table stakes? (Hint: No!)
  Sep 14, 2018 by Simon Heseltine
  Anyone know why the idea that SEO is no longer a specialized practice and has turned into table stakes has taken hold? Bueller?
• The ultimate guide to using Bing Webmaster Tools – Part 6
  Sep 14, 2018 by Christi Olson
  Part 6 of our special series focuses on how to customize and configure reports within BWT so you can zero in on what you need quickly and efficiently.
• Radius launches customer data platform for B2B
  Sep 13, 2018 by Barry Levine
  The company is evolving beyond its origins in predictive lead scoring, as those data intelligence categories begin to merge.
• Branch buys TUNE’s attribution platform
  Sep 13, 2018 by Barry Levine
  The acquisition boosts Branch’s nascent attribution solution, adds to its deep linking and complements its access to Facebook data — which TUNE no longer had.

Search News From Around The Web:

• 6 Smart Bidding tips that will take your Google Ads to the next level, SEMrush
• Algorithms to Live By (Book Review), Hackernoon
• Compare images on AMP pages with amp-image-slider, AMP Fuel
• Has anyone had success fixing a rogue ccTLD in the Knowledge Panel?, Twitter
• International PPC Tips | Do’s & Don’ts for International PPC, Impression
• When developers find out SEO is real, Twitter
• The Further Un-Exacting of Google Ads’ Exact Match, NeptuneMoon

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

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