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SearchCap: The Day In Search, December 28, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Logo The Worst Identity of 2009, According To Brand New Under Consideration’s Brand New devision posted their best and worst identities of 2009. Guess who made the top of the […]

Barry Schwartz on December 28, 2009 at 4:55 pm | Reading time: 4 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Bing Logo The Worst Identity of 2009, According To Brand New
Under Consideration’s Brand New devision posted their best and worst identities of 2009. Guess who made the top of the list for the worst identity? Bing, bing, bing – you got it, it was Microsoft’s new brand for their search engine – the Bing logo.
Honestly, I am not sure how reputable the […]
Attribution: What It Is And Why It’s Important
Forrester Research, Inc. recently released their Interactive Attribution Q4: 2009 report, a 44-criteria evaluation of interactive attribution vendors. The report opens with a statement of why accurate, interactive attribution is so crucial:
“The de facto industry standard of measuring the value of campaigns or media placements by the most recent click or interaction is ripe for […]
Google Analytics Adds New Features
Following October’s release of Google Analytics new features, Google has just released another set of very cool new features. Among them is “Annotations,” a tremendously useful new feature both to analysts as well as executives, who are usually not up to date on granular details about website activity.
The annotations feature basically allows users to make […]
Natalie Portman Is Not Dead – Despite What Google’s Real Time Results (Sometimes) Say
Irony & deja vu. Earlier this year, a rumor swept the internet that Jeff Goldblum had died — and for a short time, searches on Google seemed to confim it. Now the same is happening to Natalie Portman — who like Goldblum, is alive and well despite what Google’s search results say.
Jeff Goldblum Is NOT […]
Google Launches AdWords Professionals Search
Tim Cohn spotted that the Google Advertising Professionals Search is now live. It can be accessed at adwords.google.com/professionals/search and lets you search for certified AdWords professionals based on location and budget.

After you conduct a search, you can narrow your search even more by checking off additional services offered by the agencies in Google’s database. […]
IBM CEO’s Take On Google’s World Domination: “No.”
Sam Palmissano has transformed IBM over the past decade or so that he’s been in top positions in the company. IBM isn’t just a mainframe hardware company any more—it’s involved in a wide range of businesses, throughout the world, and unlike many tech companies is still growing—and some of the best SEOs in the world […]