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SearchCap: The Day In Search, July 13, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s Impact: 3 Things Search Marketers Need To Know Bing has made a splash in the media recently – but now that the hype has faded, what will be the real […]

Barry Schwartz on July 13, 2009 at 5:00 pm | Reading time: 5 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Bing’s Impact: 3 Things Search Marketers Need To Know
Bing has made a splash in the media recently – but now that the hype has faded, what will be the real impact of the new search engine for search marketers in the trenches? Most professional search marketers are now used to the perpetual changes in algorithms, bidding systems, performance metrics, and ad center tools […]
Using User Generated Content To Enhance Conversion-Driven SEO
p>Following a series of presentations on eMetrics Summit about ‘Measuring the Voice of the Customer’, I will give some examples on how User Generated Content can be used to both improve the organic results and the conversion rates of a website. The idea behind using UGC in a website is a two-sided effort that can improve both conversions rates and SEO (see other examples in this previous conversion-driven SEO post).
At One Month, Bing Says Unique Users Up; Compete Says Barely Any Gain In Searches
A second major ratings service, Compete, has now released search engine share figures for June 2009 showing Microsoft’s new Bing service making a tiny gain. That, following Hitwise’s mixed stats from last week, keeps Bing in “it’s too early to say” territory. Meanwhile, Bing itself says at one month old, unique […]
Best Practices For Auditing An SEM Account
The big take-away from this is an understanding of how match types can work together. Match type optimization is the first step in the process to minimize costs without reducing click volume – and is the simplest step to execute.
Gaining Buy-In for Your PPC Account Plans
In some cases, clients are not receptive to new PPC account ideas. It’s even possible for PPC ideas to be kiboshed before they’ve had a chance to make it into campaigns. In this article, I’ll discuss some client obstacles and some important factors involved in getting good ideas incorporated into PPC accounts. For the purposes […]
Microsoft Looking To Sell Razorfish, Good Move
Microsoft Pitches Razorfish Deal to Big Agencies via the Wall Street Journal reports Microsoft is finally looking to sell off Razorfish, something we have been asking them to do since they acquired them.
Google sold search marketing firm Performics a while back, mostly due to the conflict of interest in Google running an unbiased search […]
Google’s “Don’t Be Evil” Value, Not As Prominent At Google
Google’s Microsoft Moment by Anil Dash is an excellent write up on how Google might now be perceived as if they are evil, even if they are not. Anil’s piece goes through why this is the case and why it matters to Google.
What I found more interesting was Matt Cutts, long time Googler, thoughts […]
Report: Search Ad Spending Stabilizes While Bing Gains On Google, Yahoo
Search ad spending is stabilizing, advertisers are getting smarter, and Bing is making gains on Google and Yahoo. Those are a few of the trends cited in the latest research report from search marketing provider Efficient Frontier. The company regularly shares reports based on data collected from a portion of its U.S. advertisers. This new […]
Google Posts List Of All Its Official Twitter Accounts
Earlier this year, we published The Big List Of Search Engines & Their Employees On Twitter, which included plenty of Google accounts on Twitter. Now Google’s made life even easier by publishing its own list of official Twitter accounts.
Google accounts on Twitter is the list on the official Google blog. Also see our past post, […]