SearchCap: The Day In Search, July 2, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Search Engine Optimization (SEO) Article Featured On Wikipedia Home Page
  Featured on the home page of Wikipedia today is the search engine optimization article….
• 
  Search Month: June 2007 Search News, In Review
  Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It’s also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from June 2007, then a major story for various search topics along with…
• 
  Local.com And Dueling Local Search Patents
  A flurry of recently granted patents is starting to cloud the local search space. After being granted a patent for location-based search, Local.com this morning announced the awarding of another patent for “ad supported 411 local search model.” Local.com’s stock shot up 52 percent on the announcement….
• 
  New SmartAds: The Future Of Graphical Advertising At Yahoo
  Yahoo is introducing new SmartAds that deliver display ads to people across the web based on their demographic and geographic profiles, plus search and web browsing behaviors. These ads represent the future of graphical advertising at Yahoo, according to Gaude Lydia Paez, director of corporate communications at Yahoo. SmartAds have…
• 
  Can Susan Decker Turn Yahoo Around?
  Can She Turn Yahoo Into, Well, Google? from the New York Times takes a deep look at Yahoo’s new president, Susan Decker, and her capabilities of turning things around for the company. I’ll bulletpoint some of the reasons why people feel she may or may not accomplish big changes for…
• 
  Five Things I Hate About Linking
  It’s summer. Hot, humid, sticky and itchy. The perfect time to rant. Especially if you are a link seeking content publicist glued to a monitor while all your clients have gone on vacation. So here are five things I hate about linking, and I have more if you want…
• 
  Google Voice Search Adds ‘Map It’ Feature
  Google’s free directory assistance/voice search offering 1-800-GOOG-411 (1-800-466-4411) has added a “map it” feature. Users can say “map it” after receiving the desired listing and get a text message with a link to a map (which opens a WAP browser). I tested the feature a couple of times , and…
• 
  Had Sex On A Beach? That Ain’t Private, Brazilian Judge Tells Cicarelli In YouTube Case
  YouTube wins “supermodel sex on the beach” case from Ars Technica reports that Brazilian model Daniella Cicarelli and her boyfriend have lost their case against Google’s YouTube….
• 
  AOL Relaunches Video Portal
  AOL is busy upgrading and relaunching a range of features and sites on its network. The latest on the list to get a revamp is the video portal. The redesigned site offers a new home page, an upgraded video search experience (via its video engine Truveo) and an embedded playback…
• 
  Domaining & Subdomaining In The Local Space, Part 2
  In the earlier installment of this article I covered the topic of local-oriented subdomaining. In this second installment, I’m covering domaining. As you may recall, I described "domaining" as the practice of buying domains mainly for their potential keyword value. Speculators purchase keyword domains with a view towards reselling…
• 
  Google, “Sicko” Opinions & Issues With Playing Ad Agency
  A pitch on an official Google blog to get the healthcare industry to spend money on positive advertising in reaction to Michael Moore’s documentary Sicko raised more than a few eyebrows today. A follow-up post with the author asking people not to take her opinion as Google’s own doesn’t…
• 
  London Car Bombs: The Big Fat Search Failure
  I was in London last night right smack in the area where a large bomb was defused this morning. Naturally, I was curious about what exactly had happened. I hit the news sites, but then I wondered what would happen for those searching generally for information using search engines. Both…

Search News Headlines From Elsewhere

Applications & Portal Features

• 
  Listen to MP3 Files Online Using Google’s Flash Player, Google
  Operating System
• Google
  Docs Dictionary and Thesaurus, Google Blogoscoped

• Interview with Andr Banen, the Helping Mind from Google Docs Group

  ,
  Google Operating System
• 
  New Shortcuts for Google Docs, Google Operating System
• Google Accounts
  Security Issue Confuses User Authentication, Search Engine Roundtable
• Official Orkut
  Blogs, Googlified

Business Issues

• 
  Can She Turn Yahoo Into, Well, Google?, NY Times
• 
  American Blinds Sanctioned, Eric Goldman

• 
  Google: one million servers and counting, Pandia

• Google
  Should Announce GrandCentral Acquisition Today or Tomorrow, Techcrunch

Conferences

• 
  Free AdWords Editor Webinar — Sign up now, Inside AdWords Blog

Local, Maps & Mobile

• 
  Google Maps New Additions for India and UAE, Google Earth Blog
• 
  Amazon.com Adds New Features to Their Mobile Web Site, Amazon
  Anywhere, ResourceShelf
• 
  Google Earth combats illegal logging, Australian IT

Paid Search & Contextual

• 
  AdSense designed for invalid clicks?, Googling Google
• Zen and
  the Art of Paid Search Maintenance, Search Engine Watch
• 
  Not seeing your ad on Google.com?, Inside AdWords Blog
• 
  Demographic targeting best practices and case studies, adCenter Blog

Searching

• 
  Who’s Asking? A Roundup of Q&A Sites, Read/Write Web
• 
  Novice vs. Expert Google Users, Google Operating System
• BlogScope Offers Unique Ways
  to Search the Blogosphere (blogspot for now), SEO By The Sea
• Comparing AOL’s
  Search Data to Google’s Estimate of Unique Queries, Search Engine
  Roundtable
• 5 – 6 Percent
  of Searches Spell Their Searches Wrong?, Search Engine Roundtable
• 
  IBM OmniFind Yahoo Finds Tech Partners, WebProNews

• Hakia’s Semantic Search : The Answer to Poor Keyword Based Relevancy

  ,
  Search Engine Journal

SEM Industry

• 
  MarketingSherpa: PPC, SEO and Email Guides are on Hold, FathomSEO

• Does Search Disrupt
  the Business World?, SEO Book

SEO & SEM

• 
  Vanessa Fox talks about Webmaster Tools and Duplicate Content, Stone
  Temple
• Tips for Using
  Google’s Traffic Estimator for Keyword Research, SEO Book
• Finding Some of
  Your EDU Links with Yahoo Search, Search Engine Roundtable
• 
  How SEOmoz Built One Million Links in Thirty-Three Months, SEOmoz

• How to Promote Your Killer Content and Pick up Links Along the Way

  ,
  eKstreme
• Yahoo! Slurp
  Crawling Wild?, Search Engine Roundtable
• 
  Google Webmaster Guidelines, DaveN
• 
  Calling In Pros to Refine Your Google Image, Washington Post

Social Media

• 
  When Is The Right Time To Consider Social Media?, Search Engine Guide
• 
  Top 10 Things Digg Needs (Or Needs to Improve On), Pronet Advertising
• Kevin v.
  Evan, Techcrunch
• 
  Pownce, the Twitter Killer, Fantic Industries

Video, Music & Image Search

• 
  Everyone’s Gunning For YouTube, Techcrunch
• Exploring Yahoo’s Photosharing
  Applications, SEO By The Sea
• German version
  of YouTube set to launch in a few weeks time, Heise Online
• A Note About Our
  Localized Sites, YouTube Blog

Other Items

• 
  Company blogging 101, Matt Cutts
• 
  A Selection of Recently Published Patent Applications from Microsoft: From
  Factoid Search to Ad Keyword Cross-Selling; Del.icio.us Patent App
  Published, ResourceShelf

• Papers from the Eighth ACM
  Special Interest Group on Electronic Commerce 2007, SEO By The Sea

• Doodle: Canada
  Day, Googlified
• Whac-A-Matt,
  SEO Refugree