SearchCap: The Day In Search, June 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis
  Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword performance analysis on the Yahoo! Bing Network. From the new ribbon at the top of the page (shown above), the Keyword Suggestions tool provides keyword and bid research in one place. Enter a handful of keywords, and the tool […]
• AdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns
  When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has announced that advertisers will be able to control the copy in sitelink details. New description fields have been added to both the pop-up window to set-up new sitelinks […]
• How Search Retargeting Kick Started The Programmatic Marketing Revolution
  Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago. But, programmatic marketing had a surprising start, coming in part […]
• The Quintessential Marketer Scientist
  Philosopher kings. Warrior poets. Scholar athletes. These compound nouns embody the grand ideal of the “hybrid” — those rare individuals who fuse multiple disciplines and talents into an epic combination. They’re larger-than-life heroes of history and literature. Modern marketing deserves its own mythical hybrid: the marketer scientist. The marketer scientist is not a reincarnation of […]
• Google Changes Ranking Advice, Says Build Quality Sites Not Links
  Google has quietly updated the rankings article within the Google Webmaster Help documentation. The change is to keep Google consistent with their general change in messaging that content is what webmasters should focus on, not links. Previously, the article had a line that read: In general, webmasters can improve the rank of their sites by […]
• Homepage Sliders: Bad For SEO, Bad For Usability
  One of the most prevalent design flaws in B2B websites is the use of carousels (or sliders) on the homepage. Carousels are an ineffective way to target user personas, which ends up hurting the site’s SEO and usability. In fact, at the recent Conversion Conference in Chicago, about 25% of the speakers mentioned carousels — […]
• Best Practices For Google Enhanced PPC Campaigns
  If you do any pay-per-click marketing, you are no doubt aware that on July 22, 2013 Google is transitioning all AdWords accounts from “legacy” to “enhanced” campaigns. Google gives account owners the option to make the switch over sooner, but after July 22 Google will make the switch for you. If you are curious about […]
• Social Tactics For The Search Marketer
  Search marketers tend to live in their own little world. They use their own language. In spite of these differences, search and social digital marketing disciplines are irrecusably connected. Like our big blue marble, we can all live in separate countries with geocentric attitudes; but, the whole thing will work better if we can all […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google Analytics Now Offering Unclicked Display Ad & Video Ad Impression Reports
• Facebook Page Insights Get Granular With Smarter Data, Negative Info & Engagement Stats
• Google Issues AdSense Publisher Scorecards For Performance Benchmarking
• iCrossing CEO Don Scales Leaving Company, Will Be Replaced By Brian Powley
• Survey: 96 Percent Say “Do Not Track” Should Be Respected
• Nearly 30 Percent Of UK Travel Searchers Use Mobile Exclusively
• Google Surveys Glass Explorers With Questions Hinting At Public Sale
• 5 Ways To Put Your Email Call To Action To Work
• Studies Show Google Enhanced Campaigns Fuel AdWords CPC Rise
• 14 Things Google Glass Needs
• To A Million And Beyond! Facebook Eclipses One Million Active Advertisers
• Sleeker Notifications & Cross Platform Sync Make Their Way To Google+
• Yelp Advertisers Now Able To Promote Transactions Directly From Yelp Business Listings
• Amazon Calls Minnesota Sales Tax Law Unconstitutional & Closes Minnesota Associate Accounts

Search News From Around The Web:

Industry

• The Top 25 Most Influential PPC Experts 2013, PPC Hero
• Why are some Google services not yet available in Albania?, YouTube

Local & Maps

• Automating the Windows Map App, Bing Maps Blog
• CHITIKA HITS 1 BILLION MOBILE ADS PER MONTH ON STRENGTH OF GUIDED SEARCH ADS, chitika.com

Link Building

• Link Removals – You’re At Risk, David Naylor

SEO

• Funny SEO emails, part 6, Matt Cutts
• Are You Ready for When the SEO Manure Hits the Fan?, internetmarketingninjas.com
• Content Creation Ideas and Issues, Bing Webmaster Blog
• Copywriting tricks to turbocharge your meta data for conversions, SEOptimise
• Correlate, Damn it!, portent.com
• How To Avoid Duplicate Content Issues With International Sites, koozai.com
• Jobs Market results gets the special treatment in Google, David Naylor
• Please, stop talking about AuthorRank, State of Search
• There Are Advertorials, Then There Are Google(TM) Doubleclick (TM) Advertorials, SEO Book
• Webmasters Buzzing Update Possible Google Update, Search Engine Roundtable

SEM / Paid Search

• Eight Free Videos That Will Make You Better At Google AdWords, koozai.com