SearchCap: The Day In Search, November 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Social Media Marketing Tactics that Work – Next Week in Las Vegas
  Learn the latest tactics and best-practices for Facebook, Google+, Twitter, Pinterest and Instagram. Whether you’re managing your brand’s communities, driving traffic with content or buying paid ads, SMX Social Media Marketing is meant just for you. Have a look at the agenda, jam-packed with proven techniques and tools. SMX Social Media Marketing is programmed by […]
• Yahoo Search Tests Images On Right Side Of Search Results
  Yahoo is testing a new user interface for the Yahoo Search results. Rubén reports Yahoo is showing large images on the right hand side panel of the search results for some queries. For example, here is a screen shot of a search for [windows 8] on Yahoo, showing images on the right side of the […]
• Link Building At The Speed Of Natural
  “Natural link building” has long been a sore spot (some would call it an oxymoron) among many in the online marketing community. The general argument goes something like this: “Any link that comes about because you pursued it cannot be considered natural.” or “The very act of seeking links makes any link you obtain unnatural.” […]
• Down With Toolbar PageRank And Up With… What?
  I’ve never been a big fan of Google’s Toolbar PageRank (TBPR) because, as you may know, it’s a metric that isn’t updated very often. It’s also been thrown around too much as a metric that gauges quality — and I’ve been doing this long enough to know that many lower-TBPR sites/pages (and new sites with […]
• Wanted: Session Ideas For SMX West
  Do you have a topic you’d like to see covered in a session at SMX West 2014 on March 11-13, 2014? Something you’d like to see covered in depth, or a discussion of strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Anyone can […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Android On A Whopping 80 Percent Of Smartphones Shipped In Q3 2013
• How Twitter Custom Timelines May Boost Twitter’s Reach Into The Web
• Want Google Glass? Sign Up At Google’s Glass Web Site To Be Added To The List
• Twitter Announces Custom Timelines For Tweet Curation Around Events And Topics
• Google Finally Turns To Nielsen To Attract TV Ad Budgets, Following Twitter, Facebook
• Social Media Marketing Tactics that Work – Next Week in Las Vegas
• Google Glass To Add Music Search & Listen Features After Dropping It In XE11
• Making Media Truly Social
• DemandBase Launches Cookie-Less B2B Retargeting Solution
• Live @ SMX Social Media Marketing: Social For The Sale & ROI

Search News From Around The Web:

Industry

• Google Moves Forward With Using Profile Information in Ads, Wall Street Journal
• Making the case for keeping Bing, Yahoo News

Local & Maps

• Google in trouble for StreetView all over again, this time in Brazil, Naked Security
• Google Rolling out New + Page Layout – Reviews Lost in the Process, Mike Blumenthal
• Maximising the Marketing Potential of Local Customs and Traditions, State of Digital
• Reference: Typhoon Haiyan Storm Information Resources, LJ INFOdocket

Link Building

• Google Penguin Recovery: Did Your Site Suffer from the Google Penguin Algorithm Update?, Bill Hartzer
• 6 Types of Webmaster Replies to Link Building Requests, Vertical Measures
• Google Webmaster Tools Disavow Notification Confusing Webmasters, Search Engine Roundtable
• How to Build Links in a Post Penguin World?, Daily SEO Tip

Searching

• Background Color Experiment in Google Mobile Search, Google Operating System
• Google Deleted 200 Million “Pirate” Search Results in 2013, TorrentFreak
• New York Public Library Digitizes Over a Thousand Hours of Dance Videos from the Jerome Robbins Archive, LJ INFOdocket

SEO

• 5 Strategic Steps to Big Content, Moz
• How to Optimize Your Images on WordPress | SEO Tips for Images, Search Engine People
• Structured Data & Semantic SEO – The New Frontier, SwellPath
• Video: Creating a SEO strategy (with Webmaster Tools!), Official Google Webmaster Central Blog
• What the SEO Cycle Should Look Like Today, SEO Theory
• Yahoo Answers Localized Versions Not Working In Google: Here Is Why., Search Engine Roundtable

SEM / Paid Search

• You Are Really Awful At PPC If, PPC Hero
• Ad group bid adjustments available for RLSA and Display Network, Google Ads Developer Blog
• Say Hello to Calls as Conversions in AdWords, Inside AdWords
• Today’s Pay Per Click Settings For Success, ppcchat.co

Search Marketing

• Calling All US-Based Agencies: Claim Your Bing Ads Holiday Kit Today, Bing Ads Blog
• Comparing Organic Search Data: Webmaster Tools vs. Adwords, ISOOSI Blog
• Here’s the “Not Provided” Solution, analyticsexamples.com