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Learn how to map authority, embed brand context into AI, and build a semantic linking system that scales without orphan pages.
Topic: Las Vegas
Your brand in the age of generative search: How to show up and be cited
In the age of AI search, visibility depends on citations, not just rankings. Here's how to make your brand trusted, structured, and seen.
New Google AI tools transform Creative Ads, Video Campaigns, Brand Listings
Google is rolling out new tools to create dynamic video ads, optimize listings, and manage brand content — all in one streamlined platform.
Google AI Overviews spiked during March 2025 core update
More queries in the entertainment, restaurants, and travel industries are triggering Google's AI Overviews since the core update.
Reframing SEO: Why training search engines is the new game in the age of AI
SEO isn't dead, but 'optimization' might be. Here’s why 'search engine training' better reflects our interactions with AI-powered search.
This day in search marketing history: March 4
Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.
Diners are returning to restaurants in record numbers, according to Yelp
Last month, the platform seated an all-time high of over 3.7 million diners, but the labor shortage is pushing wages higher and preventing some businesses from fully reopening.
Bing partners with flight booking sites to bolster flight search offerings
The new flight search experience uses real-time data and direct integrations with airlines.
Editor’s note: Congratulations, Barry Schwartz, Search Personality of the Year
Search Engine Land's own receives a well-deserved honor.
Hurricane Irma was the No. 1 top trending Google search in the US & globally for 2017
Google has released its top trending searches of the year, covering everything from the most searched people and news to celebrity break-ups.
Google tries to bring more transparency to news content with help from The Trust Project
Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere.
SearchCap: Google My Business dash, AMP for SEO & duplicate ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google tests a Google My Business dashboard within the web search resultsJul 11, 2017 by Barry Schwartz Google is testing a method to get more business owners to update their data […]
Google Product Listing Ads officially launch in Image search, among announcements for retailers
New features for Local Inventory Ads and an update on Purchases on Google.
SearchCap: Google Dance, Bing Logo & Amit Singhal Interview
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Updates Keyword Planner With Impression Share Comparisons And MoreJan 14, 2016 by Ginny Marvin Version 2 of the keyword planning tool is now available in all Bing Ads accounts. […]
Google Street View Goes “Miniatur” To Capture Hamburg Model Train Exhibit
Miniatur Wunderland is a massive model railroad exhibit in Hamburg, Germany, spread out over 1,300 square meters (nearly 14,000 square feet). It’s reportedly Hamburg’s most popular tourist attraction. Started in 2000, it features eight sections that depict various scenes and countries throughout Europe and the US, including a mini Las Vegas and Grand Canyon. Google […]
SearchCap: Bing Shopping Campaigns Updates, SEO For Local Businesses & Google’s Halloween Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Shopping Campaigns Get Several Pre-Holiday Updates Oct 30, 2015 by Ginny Marvin Mobile inventory, used and refurbished product ads support, and more are now available. SEO For Shops: The 12 […]
2015 US Search Award Winners Announced
22 firms and individuals recognized for their accomplishments in search engine marketing
SearchCap: Sweden Considers Imposing “Link Tax” On Google, Bing Predicts 95% Of Election Winners & Local SEO In 2015
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Puts Custom Ebola Info Box At Top Of Search Results & Offers To Match Donations To Help Fight Deadly Outbreak Google announced today it has launched a public fundraising campaign […]
SearchCap: Bing Talks Search Share, Matt Cutts On Future With Google & Major Drop In Traffic After Loss Of Snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: It’s Unlikely That We’ll Take Search Share Away From Google Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market […]
SearchCap: Remove The Sitelinks Search Box, Renaming Google AdWords Columns & Google Analytics Treemaps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using The New Treemaps Report In Google Analytics To Find AdWords Nirvana Google Analytics’ new Treemaps report allows for lightning-fast analysis. Contributor Matt Lawson goes through some analyses to use in […]
SearchCap: Google’s Advice On XML vs. RSS, Q3 Paid Search Spend Surges & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tune Your Paid Search Campaigns To Account For Holiday Volatility The relationship between bids and conversions is like that between ice cream sundaes and maraschino cherries. It’s theoretically possible to have […]
SearchCap: Google Not Mobile Icons, Bing & Google Election Search & Amazon Google’s Competitor
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Eric Schmidt In Berlin: “Really, Our Biggest Search Competitor Is Amazon” The attitudes of European policy makers toward Google seem to have hardened of late. On various regulatory fronts, Google […]
SearchCap: Google Panda 4.1 Continues, Reddit “In The News” & Local Business Videos
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Panda 4.1 Still Rolling Out Over the weekend, there was a tremendous amount of chatter within the SEO community, including discussion forums, social media and other channels. There were rumors […]
SEO Organizations Call For “Search Congress” To Create & Enforce Search Marketing Code Of Ethics
SEMPO, along with other search marketing organizations, are calling for SEOs to participate in a “Search Congress” to help draft and enforce a search engine marketing code of ethics for North America. [blockquote cite=”SEMPO”]While the initial search congress and creation of the North American Search Engine Marketing Code of Ethics is being organized by SEMPO, […]
SearchCap: Google+ In Search, Bing Image Update, RTBF & Mistaken Google Penalties
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Image Search Updates Include Touch Friendly Result Pages That Adapt To Screen Size & Resolution Over the next few weeks, Bing is rolling out new updates to its image search […]
SearchCap: Google HTTPS Study, Consolidated AdWords Billing & Google Quick Answer Failure
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Quick Answer Fail: NSFW Advice On “How To Eat Sushi” Google continues to expand the number of quick answers it offers in its results, as well as the size of […]
Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images
Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D city images and new high resolution aerial images. Bing Maps now has over a 100 cities that support Streetside imagery available across America. The images are available in these cities: Alameda County, CA Fresno, CA Richmond, VA, Anaheim, CA […]
SearchCap: Negative SEO Extortion Scam, Apple Maps Dominates Google & Bing Ads Top Movers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Responds To Mass Negative SEO Extortion Emails There are widespread reports within the industry of negative SEO extortion emails being sent to website owners, webmasters, SEOs and others. The emails […]
Want To Speak @ SMX Social Media Marketing? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Social Media Marketing 2014, November 19-20, 2014, at the ARIA Resort & Casino in Las Vegas. Start by carefully reading the SMX Social Media Marketing 2014 agenda and deciding where you think you’d make a great contribution. Then […]
SearchCap: Google AdWords Editor, Direct Is Organic Traffic & America Movie Not Found
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “America” Movie Filmmaker Sends Legal Demand For Google To Fix Showtime Results The Hollywood Reporter writes that Dinesh D’Souza’s movie, “America” is not coming up properly in the Google search results […]
Wanted: Session Ideas For SMX Social Media Marketing
We’ve begun planning for SMX Social Media Marketing 2014, a two-day, tactic-rich conference that covers all key issues for getting the most out of social media networks. The conference takes place at the ARIA Resort & Casino in Las Vegas, on November 19-20, 2014. Do you have a topic you’d like to see covered in […]
SearchCap: Google: News Sites May Have Seen A Decline In GoogleBot Crawling In March
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: News Sites May Have Seen A Decline In GoogleBot Crawling In March Google’s Matt Cutts tweeted that news related sites, such as this one, may have noticed a drop in […]
2014 US Search Awards Now Accepting Entries
The US Search Awards are now accepting entries for this year’s awards ceremony scheduled on October 8 in conjunction with Pubcon in Las Vegas. Recognizing US based organizations, agencies and individuals doing search and digital marketing, this is the second annual US Search Awards ceremony. The event will include 20 different award categories, ranging from […]
Incisive Media To Kill SES Brand, Rename Conference “ClickZ Live”
SES — formerly Search Engine Strategies — is about to undergo another name change, this time to “ClickZ Live.” The news comes from an email that Incisive Media sent to various contributors. From the email: Tomorrow is a big day for ClickZ and its sister brands Search Engine Watch and SES, and as our valued […]
SearchCap: The Day In Search, November 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts Analyzing search data for the four weeks leading up to November 9, Experian Marketing Services claims online product […]
SearchCap: The Day In Search, November 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans […]
SearchCap: The Day In Search, November 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Social Media Marketing Tactics that Work – Next Week in Las Vegas Learn the latest tactics and best-practices for Facebook, Google+, Twitter, Pinterest and Instagram. Whether you’re managing your brand’s communities, […]
SearchCap: The Day In Search, November 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google iOS Search App Now Has “OK Google” Voice Activation, New Notifications, Reminders & Cards Google released a new version of its iOS Search App today, with an extensive list of […]