Google avoids AdX breakup in ad tech antitrust case
Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google's ad exchange.
Topic: Alphabet Inc.
YouTube stats: How many people use YouTube?
In-depth analysis of how many users YouTube currently has. And up-to-date demographic info on the video platform's massive user base.
Google leadership changes with Jeff Dean out, Demis Hassabis role change and more
Jeff Dean has been with Google for over 27 years, and helped build Google Search in the early days through AI Mode.
Google says AI Max unlocks billions of new monetizable searches
Google says AI-driven intent matching boosts conversions, expands ad opportunities, and reshapes how advertisers reach complex queries.
Google: AI ads driving up to 80% sales lift for some brands
Google’s shift to AI-powered, intent-driven ads is helping brands boost performance, reshaping how brands need to reach consumers in search.
Sundar Pichai sees Google Search evolving into an ‘agent manager’
Google CEO says searches will turn into multi-step tasks, with AI coordinating actions across tools instead of returning links and answers.
Google says AI search is driving an ‘expansionary moment’
AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.
AI search & the shift towards inauthenticity & commercial interests
Google’s AI shift risks favoring big brands and reducing content diversity. Learn how AI search, PMAX, and ads may reshape innovation—and what creators can do next.
EU investigating Google over site reputation abuse policy
The EU probe follows publisher complaints that their revenue was impacted as Google tried to eliminate parasite SEO from its search results.
YouTube to reinstate banned channels: What it means for advertisers
The return of banned YouTube creators could reshape ad reach and placements – and pose risks for brands and marketers.
Perplexity makes $34.5 billion bid to buy Google’s Chrome browser
It's a bold move on Perplexity's part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt than a likely deal.
Amazon pulls out of Google Shopping ads
Amazon’s disappearance from Google Shopping is reshaping ad dynamics. Will competitors capture cheaper clicks and greater visibility?
As Google shifts to AI search, legacy SEO faces a new reality
Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed.
Sundar Pichai: AI Mode is Google’s ‘bleeding edge’ experience
Google’s AI Mode is where new search features are tested, but only the best will graduate to AI Overviews or the main Search experience.
Sundar Pichai defends Google’s AI search future
Pichai says AI is growing queries and Google is sending more traffic. But critics accuse Google of content theft and sending less traffic.
Google Search traffic decline is inevitable, execs say
Google execs believe Search will lose traffic to Gemini or ChatGPT, and urged urgent Gemini monetization, according to an internal document.
Sundar Pichai warns of ‘extraordinary’ risk to Google Search
Alphabet's CEO said the DOJ antitrust remedies could dismantle Search, threaten privacy, and reshape how billions interact with the web.
Google hypes AI Overviews, refuses to answer CTR question
Google also reported that AI Overviews have 1.5 billion users – even though AI Overviews are a default search feature, not a product.
CPC inflation: How fast are Google Ads costs rising?
CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.
Is keyword targeting as impossible as spinning straw into gold?
Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.
Ex-Google exec: Giving traffic to publishers ‘a necessary evil’
In a newly published profile, Google's Head of Search Elizabeth Reid also said the Google search bar will become less prominent over time.
Google sued by Chegg over AI Overviews hurting traffic and revenue
Will other companies follow suit and go after Google for sending less traffic to sites and publishers with these new AI Overviews?
Google organic and paid CTRs hit new lows: Report
Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.
How would a Google breakup impact SEO?
Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy.
Google’s Vidhya Srinivasan to lead Ads & Commerce teams
Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem.
Local SEO in 2025: banes, blessings, and predictions
From the latest on Google's anti-monopoly trial to developments in how Business Profiles show in local search, see why 2025 is already exciting.
Google December 2024 core update rollout is now complete
This update took 6 days to roll out and was a typical Google core update.
Google AI Overviews: Everything you need to know
Google AI Overviews now dominate the SERPs. Learn strategies to adapt, rank, and thrive with AI-focused, intent-driven content optimization.
The future of paid search: 3 predictions for Google Ads in 2025
Get ahead of Google Ads trends with these bold predictions for 2025, from AI-driven campaigns to shifting client strategies.
How Gen Z is redefining discovery on TikTok, Pinterest, and beyond
Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt.
Google December 2024 core update rolling out now
Google has released its fourth core update for the 2024 year today.
Google CEO Sundar Pichai: Search will profoundly change in 2025
Pichai thinks we'll all be surprised in early 2025 about the newer things that search can do compared to where it is today.
Was Google’s document ‘leak’ a strategic move? An SEO theory
What if the Google document "leak" was intentional? Here’s why it might have been purposefully shared with industry experts.
Report: U.S. considering forcing a Google breakup
Could Google be broken up in the not-too-distant future? Could the U.S. government force a sale of Chrome, Android or Ads?
Google will ‘soon’ test search, shopping ads in AI Overviews
Google once again touts positive trends of AI Overviews and plans to scale it up, while expertly evading sharing any metrics.
No deal: Alphabet won’t acquire HubSpot after all
On, on again and now off. It appears that Alphabet's rumored acquisition of HubSpot isn’t happening, sources say.
Google AI Overviews under fire for giving dangerous and wrong answers
Your Money, Your Life seems to not apply to AI Overviews. Google advises users to run with scissors, cook with glue and eat rocks.
Google CEO is ’empathetic’ to content creators Search has wiped out
Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.
Google AI Overviews: More searches, less satisfaction
What happens when you let Google do the Googling for you, but Google can't find what Google is Googling for on Google?
Search ad costs rise, conversion rates decline again in 2024
Search ad benchmark report finds advertisers are paying more for leads and clicks, while Google continues to report record profits.