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    Survey Says: Google Leads In Consumer Satisfaction

    Google Leads in Search Satisfaction from adAge.com reports that Google not only is leading in the University of Michigan and ForeSee Results in American Consumer Satisfaction Index, but is also “surging” in growth. Google scored an 86 in the index, up 10.3% in consumer satisfaction from last year. While Yahoo was down 2.5% to 77, […]

    Google Leads in Search Satisfaction from adAge.com reports that Google not only is leading in the University of Michigan and ForeSee Results in American Consumer Satisfaction Index, but is also “surging” in growth.

    Google scored an 86 in the index, up 10.3% in consumer satisfaction from last year. While Yahoo was down 2.5% to 77, Microsoft’s MSN remained at 75, and Ask.com dropped 1.3% to 74. AOL did increase by 3% to 69, but lost a lot from the year prior and is still not where they were then, which was 74.


    The scores don’t seem to be live yet at the ACSI web site, but when they are, you should be able to find them over here.


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    About the Author

    Barry Schwartz
    Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

    In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

    Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.