Survey Says: Google Leads In Consumer Satisfaction
Google Leads in Search Satisfaction from adAge.com reports that Google not only is leading in the University of Michigan and ForeSee Results in American Consumer Satisfaction Index, but is also “surging” in growth. Google scored an 86 in the index, up 10.3% in consumer satisfaction from last year. While Yahoo was down 2.5% to 77, […]
Barry Schwartz on August 19, 2008 at 8:31 am | Reading time: 1 minute
Google Leads in Search Satisfaction from adAge.com reports that Google not only is leading in the University of Michigan and ForeSee Results in American Consumer Satisfaction Index, but is also “surging” in growth.
Google scored an 86 in the index, up 10.3% in consumer satisfaction from last year. While Yahoo was down 2.5% to 77, Microsoft’s MSN remained at 75, and Ask.com dropped 1.3% to 74. AOL did increase by 3% to 69, but lost a lot from the year prior and is still not where they were then, which was 74.
The scores don’t seem to be live yet at the ACSI web site, but when they are, you should be able to find them over here.
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.