Brand perception: How to measure and shape it
Brand perception drives trust and loyalty. Learn how customers view your brand, why it matters, and strategies to improve reputation and awareness.
Topic: Customer satisfaction
Key Metrics for Local SEO Success
Learn what duplicate content is, why it matters for SEO, and how to identify and resolve it.
Survey: User satisfaction with Google grows in 2024
Google's push into AI-driven search doesn't seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users.
How to calculate and improve your agency’s churn rate
Looking to improve your agency's acquisition and retention approach? Explore practical ideas to improve your churn rate here.
Only 30% of SMBs would recommend their current SEO provider, survey finds
Those who spent $500 or more per month were likely to be happier, but the survey still finds low satisfaction with the industry overall.
Report: Customer satisfaction with search drops, in social Google+ beats Facebook
ACSI rankings are based on survey of nearly 5,000 US consumers.
Google Tops Satisfaction Index, Yahoo Sees “Lowest Score Yet”
Once again Google has come out on top of the annual American Customer Satisfaction Index (ACSI). The survey measures consumer satisfaction across a broad range of business and product categories including “e-business,” which covers ‘internet portals and search engines.” With the exception of 2007 Google has won the category every year since 2000, although its […]
Study: Gender Bias In Digital Marketing Is Real
WordStream, the paid search platform, published an eye-opening study this week on gender bias in the online marketing industry. Using its internal data, the study concluded that there is, in fact, quantifiable evidence of gender bias: Women are undervalued by 21 percent compared to their male counterparts. In light of anecdotal evidence and Moz’s latest […]
SearchCap: The Day In Search, July 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Gets Lowest Score Ever In Customer Satisfaction Survey There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction Index [ACSI]). Published late […]
Google Gets Lowest Score Ever In Customer Satisfaction Survey
There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction Index [ACSI]). Published late last night, they indicate the lowest levels of consumer satisfaction with search engines (and portals) since 2003. The satisfaction scores for social sites are worse. According to the survey, which ranks sites on […]
SearchCap: The Day In Search, December 6, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nokia Partners With Xyo To Power “Replacement App” Search For Windows Phones One of the persistent criticisms of Windows tablets and Windows Phones is that they just don’t have the app […]
Search Engine Satisfaction Dips Slightly; Google & Bing Effectively Tied
Look out, Google. In the annual American Customer Satisfaction Index for search engines, Bing has practically matched the search leader’s consumer satisfaction score for the second year in a row, with Ask.com not that far behind. Bing Barely Behind Google The scores look like this: Google: 82 points Bing: 81 points Ask.com: 80 points Yahoo: 78 points […]
Does This Website Usability Fairy Tale Have A Happy Ending?
Whenever I’m asked what usability is, I get tongue tied. “It’s about humans and computers,” I may say, but they’ll picture robots and talking cars. “I help make web sites that work,” is closer, but vague because technically, if it’s on the Internet, it’s working. Then I’ll hear myself try to make it clearer by […]
Bing Gains In Customer Satisfaction, Facebook “Near The Bottom” — Report
The 2011 American Customer Satisfaction Index (ACSI) “e-business report is out. Google, Bing and the entire “Internet Search Engines & Portals” category seems to have done well. In particular Bing and Ask improved significantly over last year. Facebook’s report card, on the other hand, is not as likely to make mom and dad happy. The […]
Study: “Facebook Flops, Google Drops” In New Consumer Satisfaction Ratings
That’s the headline Foresee Results, which administers the e-business portion of the American Consumer Satisfaction Index (ACSI), used to get attention from reporters and bloggers. This is the first year that the survey, which tracks general consumer satisfaction levels with websites, has measured social media. What the company found was that the ad hoc collection […]
Survey Says: Google Leads In Consumer Satisfaction
Google Leads in Search Satisfaction from adAge.com reports that Google not only is leading in the University of Michigan and ForeSee Results in American Consumer Satisfaction Index, but is also “surging” in growth. Google scored an 86 in the index, up 10.3% in consumer satisfaction from last year. While Yahoo was down 2.5% to 77, […]
Yahoo Makes Big Customer Satisfaction Gains In Search
The Yahoo Search Blog discusses improvements in consumer satisfaction scores for Yahoo Search, according to the most recent Keynote Customer Experience Rankings of search engines. According to Keynote Systems, “Yahoo! is, indeed, achieving noticeable improvements in user experience and beginning to close the gap with Google in several key search experience drivers.”
With Dogpile Beating Google In Satisfaction, Owner InfoSpace Needs To Reinvent Itself, Be Risky With Metasearch
InfoSpace recently sold both its local and directory assets and its mobile platform business to Idearc/Superpages and Motricity respectively. So what’s left? Specifically Dogpile and its cousins Metacrawler, Webcrawler and the domain InfoSpace.com. The company also owns the kid-friendly search site Zoo.com. Amid all this, JD Power & Associates has just named Dogpile “highest in […]