The People Behind Google Maps, Yahoo Maps, MapQuest & Other Mapping Software

Cartographers hit the road to bring updated online maps by the St. Louis Post-Dispatch tells the story behind the individuals who draw the maps we use in our GPS devices or via our favorite online mapping software. NAVTEQ is the company that MapQuest, Google, Yahoo and others use for their mapping database. They travel the […]

Chat with SearchBot

Cartographers hit the road to bring updated online maps by the St. Louis Post-Dispatch tells the story behind the individuals who draw the maps we use in our GPS devices or via our favorite online mapping software.

NAVTEQ is the company that MapQuest, Google, Yahoo and others use for their mapping database. They travel the globe, document new roads, old roads, construction issues and more. One thing I found particularly interesting is what construction effort warrants a map change at MapQuest;

MapQuest manager Christian Dwyer said his company typically adjusts its maps any time a construction project exceeds three months; the Highway 40 project is expected to run about three years.

The story also gives stats on the most popular online mapping services. MapQuest leads with a 68 percent share of those seeking maps online in November 2006, followed by Google at 28 percent and Yahoo at 27 percent. Stats are from Nielsen/NetRatings and don’t add to 100 percent because some people use more than one service.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

Get the newsletter search marketers rely on.