CPC’s up, conversions down? Orchestrate data to find performance shifts
Decision Intelligence joins your Google Ads or ChatGPT Ads data to the whole market and hands back the action, not another chart to read.
Topic: Adthena Ltd
What ChatGPT Ads data reveals about your competitors
We've analyzed nearly 1 million queries to show you what's really happening. Most search teams are missing it completely.
Adthena launches ChatGPT ads intelligence platform
Adthena’s new platform gives advertisers a clearer view of competitors and performance inside ChatGPT’s ads ecosystem.
Inside ChatGPT ads: What the data tells us and what’s coming next
Adthena is tracking 50,000+ daily ChatGPT ad placements across 600+ advertisers. Here's what full rollout means for your campaigns.
Adthena launches Google Ads-to-ChatGPT conversion tool
Adthena's new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and campaign set-up.
ChatGPT ads favor clarity over creativity, new data shows
ChatGPT ads favor clarity because the platform rewards precise, context-driven messaging that delivers immediate value.
ChatGPT ads expand as more brands and trigger patterns emerge
Analysis of 1,500+ prompts shows most placements fire on first queries, while terms like 'best' and 'new' drive commercial intent.
4 strategic paid search pivots to survive Google’s AI Overviews
AI Overviews are lowering CTR, raising CPCs, and compressing the buyer journey. Here’s how to protect performance and stay competitive.
What industry data reveals about the impact of Google’s AI Overviews on paid search
Google’s AI Overviews aren't just a visibility problem, they're a revenue one. Here's what Adthena data reveals about CTR and CPC impact.
ChatGPT ads spotted and they are quite aggressive
ChatGPT ads are spotted by U.S. users — and they're appearing on the very first prompt, not after lengthy conversations as some predicted.
Google’s double-serving dilemma: Who really wins when one advertiser gets two spots?
Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.
How Google’s AI Overviews are accelerating change in paid search
Adthena analyzed 21 million SERPs over two four-week periods to reveal where visibility is falling and which industries are being hit first.
Are Google’s AI Overviews eating your PPC revenue? Key things to know
AI Overviews don’t just disrupt paid search – they reveal new openings. Learn how to protect revenue and drive performance.
Black Friday PPC strategy: Your AI search playbook
How leading retailers use search intelligence to navigate AI overviews, optimize shopping ads, and win market share.
Think you know how your Google Ads campaigns are performing? Think again.
Why 'good' isn’t good enough without seeing the full picture. Learn how to uncover what’s really driving your success and why it matters.
How Google AI Overviews are changing the PPC game
AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and how fast.
Has double-serving made Google Ads Auction Insights obsolete?
Google’s update to allow double-serving is distorting impression share. Here’s why Auction Insights may no longer tell the full story.
Tariff turmoil in Google Ads: See how your market share is affected
Benchmark your Google Ads performance, reveal growth opportunities, and leave competitors behind with Adthena’s PPC Market Share Reports.
4 ways to optimize Performance Max campaigns
Maximize your Performance Max campaigns with Adthena’s insights to gain full visibility, cut wasted spend, and boost ROI.
Google’s Auction Insights: Bridging the visibility gap
Get visibility into hidden search terms and the insights needed to optimize your ad spend.
Defying the cuts: Overcoming Google Ads budget constraints
Discover how to optimize your campaigns, reduce waste, and maximize ROI in challenging economic times.
Brand Protection: The complete guide
Discover essential tactics to catch click theft, protect brand integrity and maximize ROI.
What is ad hijacking and how do you protect your brand from it?
In this guide, you'll learn how ad hijacking works, how to spot it and tips for PPC brand protection.
Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world
Four ways to prepare for the absence of third-party cookies.
Lifting the lid on Google’s black box to find growth
Proven tactics to uncover the blindspots: Performance Max, CPC inflation and affiliate growth.
4 simple ways to put an end to unprotected paid search
The imperative of brand protection in search marketing.
Six ways generative AI can transform your search strategy
The death of the 10 blue links: The revolutionary role of generative AI in search.
Your comprehensive guide to Performance Max campaigns
How to maximize your advertising across Google's networks.
What ChatGPT means for your search campaigns
Why next-generation AI is essential to a competitive search strategy.
Five ways to harmonize PPC and SEO to boost ROI
You’ll reap digital dividends when your strategies work together.
Guard your most valuable asset against pesky competitors
Learn to map and monitor all competitive and partner activity around your brand terms.
How to stop wasting brand search spend – and save it with automation
Identify where you can reduce your marketing costs and increase profitability without hurting revenue.
How to win in the SERPs with Google’s auction insights and search intelligence
Google auction insights can help you save time with competitive monitoring and track performance over time.
3 ways Google Performance Max campaigns boost paid search in 2022
In this webinar, paid search experts show you how to boost your campaigns to deliver real business results.
How to write compelling ad copy in a Smart Bidding landscape
Writing compelling ad copy can be challenging, but there are many automated processes that can help.
How to be a competitive paid search marketer in 2022
The paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve.
5 steps to dominate ad copy in a Smart Bidding world
In this webinar, learn how to maximize ad copy relevance and performance alongside your automated processes.
3 ways to crush your paid search competition
In this webinar, learn how to maximize your return on search investment and get ahead.
5 ways to maximize your Google Search ad spend performance
Learn use cases and cutting-edge tactics to improve your spend efficiency.
5 tips to max your Google Ads search spend efficiency
In this live webinar, take away data and tips and use them to boost your campaign performance.