Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event
The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.
Topic: Advertising Week
Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
The new products and features are further indication of Google's machine learning goals.
Bing Ads & LinkedIn graphs integration underway, more in-market audiences available
Artificial intelligence powering new product development for Bing Ads.
Google to roll out cross-device retargeting
Cross-device remarketing for signed-in users will roll out over the next few months.
Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting
Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data.
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