SearchCap: The Day In Search, September 24, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Two Years Later, BitTorrent Now In Google’s Auto Completions

  Over two years ago, Google removed BitTorrent from the instant search auto-complete search suggestions. Now, it appears that when you begin typing [bit…] into the Google search box, Google now shows BitTorrent as a search suggestion within Google Instant search. Here is a screen shot of the search auto-completion within Google: Over the years, Google […]

• Study: 61 Percent Of Mobile Callers Ready To Convert

  As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase. Almost two-thirds (61 percent) of survey respondents said that “click […]
• Google Expands AdWords Conversion Window Settings

  In a small but significant change, Google is doing away with the 30-day conversion window in AdWords. Now advertisers can customize the conversion window from 7 to 90 days. Extending the window up to 90 days is good news for marketers whose sales cycles typically take longer than 30 days after an ad click or […]

• Google May Have Penalized Another Major Link Network: Ghost Rank 2.0

  Google has significantly penalized another underground link network over the weekend and we believe that one of the link networks targeted by Google is named Ghost Rank 2.0. A few weeks ago, Matt Cutts, Google’s head of search spam, tweeted “Thinking of ghost-related puns for a spam network. “They try to look super natural, but […]

• Updates To Old Link Building Practices That Score Wins Today

  Everyone is itching for new link building ideas. Google is getting smarter, and the game is getting harder. What worked five years ago — shoot, what worked last year — isn’t going to work today. Except, that’s not necessarily true. Sometimes, it’s not the tactic that stops working — it’s the way people approach it. […]

• Global SEO And Localization Excellence – What Localization Really Is

  Enterprise SEO marketers developing a global footprint see tremendous value in global SEO. Targeting greater performance from global search engines is a top priority for enterprise search marketers since it is a gateway to increase leads, conversions and revenue. Successful global SEO can translate to even greater marketing ROI since extending SEO success to global […]

• Live @ SMX East: App Store Optimization

  You’ve read the reports – apps are the new normal for people spending most of their online time on mobile devices like phones and tablets. Well, everyone else has read the reports as well, and getting people to pay attention to your app among the thousands of others competing for mobile user attention now requires […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• YouTube Comments Soon To Get The Google+ Treatment
• Confidence Crisis: 40 Percent Don’t Trust Online Reviews
• Survey: 46% Of Marketers Have Content Marketing Strategy, Only 25% Track Social Media Results
• Pinterest Expands Rich Pins With New-Look Article Pins For Publishers
• Less Than Half Of Digital Marketers Say They Are Highly Proficient At Digital Marketing
• AdStage Aims To Bring Cross-Channel Ad Management To SMBs, Launches Partnership With ReTargeter, Unbounce And Others
• Study: Nearly Half Of Mobile Users Will Share Location For Relevant Offers
• Guest Blogging: A Beginner’s Guide
• Boots-On-The-Ground At #AWX: Coverage From Advertising Week 2013

Search News From Around The Web:

Industry

• An Appeal to Conferences: Matt Cutts, Not Provided, and the Google’s Relationship to our Community, The Google Cache
• Search Engines MD Selects Rio SEO Automation Platform for Car Dealer SEO Optimization, www.rioseo.com
• SMX East 2013 Coverage: Behind the Scenes with Akvile Harlow, Outspoken Media

Local & Maps

• Google Becoming Slightly More Transparent About Nuking Reviews, Mike Blumenthal
• How to Add Your Business to Factual, LocalVisibilitySystem.com
• SEO Considerations for Google’s Local Carousel Design Change, blog.intrapromote.com

Link Building

• 11 Link Tactics You Shouldn’t Use: Updates To Google’s Link Schemes Document: Link Building, Receptional
• 12 Authoritative Link Building Tactics for the Luxury Travel Industry, Vertical Measures
• Downloading of data improved functionality, Majestic SEO Blog

Searching

• Four Steps to Becoming a Siri Fanatic, FeedBlitz
• Google "Henry VIII wives": Jane Seymour reveals search engine’s blind spots., Slate

SEO

• 3 Essentials for Great Mobile SEO, Search Engine Watch
• Adapting to visual content: 3 musts for the SEO copywriter, SEO Copywriting
• Google’s Ryan Moulton: Higher Quality Content Might Not Be More Useful Content, Search Engine Roundtable
• Is SEO Copywriting Dead? No, Way!, Daily SEO Tip
• Using Fetch as Google Over & Over Again Won’t Lead To A Penalty, Search Engine Roundtable
• When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? – Whiteboard Tuesday, Moz

SEM / Paid Search

• How Dynamic Search Ads Can Fill The Gaps In Your Account, PPC Hero

Search Marketing

• #NotProvided? Not Important, Archology
• (not provided)—Distilled’s thoughts in review, Distilled
• Google Not Provided Update: New Spike, Projected to Hit 100% by Dec 15, SEO In-house Blog
• Google’s keyword data apocalypse: the experts’ view, eConsultancy
• Not Provided Keywords – SEO Reporting Without Keyword Data, SEER Interactive
• What Google’s Keyword Data Grab Means — And Five Ways Around It, Search Engine People