Yelp launches Co-branded Ads to help national brands go local
The new ad format lets brands spotlight local partners in Yelp search results – boosting visibility, engagement, and community relevance.
Topic: Advertising
Organic search vs paid search: Which should you choose?
Compare SEO vs PPC in cost, speed, ROI, and long-term value. Discover when to use each, how they work together, and what most guides leave out.
Ecommerce advertising: Strategies to drive online sales
Learn top ecommerce advertising strategies for 2025. Discover how to boost ROI with paid search, social ads, retargeting, and performance marketing.
Amazon and Roku join forces to reshape connected TV advertising
Amazon and Roku are teaming up to give advertisers unified access to over 80% of U.S. connected-TV households, promising greater reach, precision, and value.
Meta unveils generative AI tools for automated video, branding, and creative ads
Meta’s latest AI tools aim to help advertisers create high-performing, on-brand content faster and at scale.
Reddit unveils social listening tool and conversation add-ons
Reddit said its Community Intelligence tools turn 20 years of conversations into actionable insights and ad features to help brands.
Google offers buyouts to Search and Ads units
Google sent out an internal email offering a "voluntary exit program" to U.S. based employees, according to reports.
YouTube tests 30-second non-skippable ads in standard campaigns
Google opens up 30-second non-skippables in YouTube auctions, giving advertisers premium reach without reservation deals.
Microsoft hires Navah Hopkins as its new Ads Liaison
Navah Hopkins is the new Microsoft Ads Liaison. This marks a big move for both her and the company’s B2B and B2C focus.
YouTube Insights Finder expands globally
The YouTube Insights Finder tool, now in over 20 markets, offers a powerful way to uncover trending content to inform your campaign strategy.
Google Marketing Live 2025: Everything you need to know
Here's a full recap of Google's event of AI updates all about connecting earlier with customers, creating dynamic content, and more.
Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome
Google’s Marketing Advisor is an AI-powered Chrome assistant that helps you manage campaigns and uncover growth opportunities.
Google Search traffic decline is inevitable, execs say
Google execs believe Search will lose traffic to Gemini or ChatGPT, and urged urgent Gemini monetization, according to an internal document.
TikTok launches $1 million ad credit program to boost U.S. small businesses
TikTok is launching nationwide support programs to help U.S. small businesses grow their presence on the platform during Small Business Month.
Jerry Dischler leaves Google after nearly 20 years
Jerry Dischler was the former Google Ads boss, who recently stepped down from that position.
The anatomy of compelling search ad copy
Your ads are what win over searchers. Discover the components that drive clicks, conversions, and real results.
ChatGPT with ads: ‘Free-user monetization’ coming in 2026?
OpenAI CEO Sam Altman has previously said he hates ads and he was concerned about products that manipulate the truth to suit advertisers.
U.S. search ad revenues surged to $102.9 billion in 2024
Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.
Apple rebrands Search Ads as Apple Ads
Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.
CPC inflation: How fast are Google Ads costs rising?
CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.
Unlock the power of organization schema: A simple step-by-step guide
Learn everything about organization schema, how it improves SEO, boosts visibility in search results, and how to implement it correctly on your website.
Advertisers pull back from TikTok, boost Meta amid ban uncertainty
TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta's platforms.
Dealing with Google Ads frustrations: Poor support, suspensions, rising costs
Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to change.
Google working on restoring Local Service Ads advertiser console
Advertisers have been complaining all day about being unable to manage their LSAs.
Bing pushes ad-heavy search results with 7+ sponsored listings
Users report seeing search pages dominated by ads with minimal organic content.
TikTok’s $30B ad boom faces US uncertainty
TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk.
X launches AI-powered tools that create ads, analyze campaigns
X integrates Grok into ads to help advertisers generate ads and get real-time campaign performance insights.
Google Ads tightens brand guidelines
Advertisers should ensure their brand guidelines are up to date by March or Google will automatically select their business name and logo.
Make 2025 the year your video creative shines
Join this webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising.
TikTok advertising: A comprehensive guide
Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.
57 insightful Facebook statistics for marketers in 2025
Almost 25% of marketers say Facebook has the best ROI of all social platforms. Here are more stats.
Reddit introduces business analytics tools and AMA ads
Reddit's new tool and ad format provides a new type of access to authentic conversations among the platform's 100 million daily active users.
Google updates financial products policy for crypto ads
Google's crypto ad policy allows certified and FCA-registered advertisers to promote cryptocurrency services in the UK starting this month.
Global ad revenue to top $1 trillion, dominated by Google and Meta
The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market.
Microsoft Advertising: A comprehensive guide
Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.
OpenAI has no immediate plans for ChatGPT advertising
Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.
LinkedIn rolls out post boosting for Lead Generation
LinkedIn's new post-boosting feature for Lead Generation allows businesses to turn organic posts into targeted ads.
Google rep’s unauthorized ad changes spark advertiser concerns
Google's Ginny Marvin admits approval processes weren't followed, highlighting transparency concerns and a need for closer oversight.
Google Lens to add Shopping Ads this year
Shopping Ads will appear along with the Google Lens visual search results, which are also getting a new design today.
19 keyword mining tools and strategies for PPC campaign growth
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.