Microsoft Ads introduces faster and easier access to performance data
Insights Navigator offers quick access to your campaign performance data for swift responses to market changes.
Topic: Advertising
Reddit pilots new tools to help brands boost engagement
Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics, and more.
Google: Don’t punish us for our success in Search
Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge.
Google Analytics 4 updates Advertising workspace to simplify reporting
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights.
Walmart is buying TV maker Vizio to boost ad revenue
The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers.
6 Amazon marketing strategies to implement in 2024
Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.
Pinterest revenue rises 12% as monthly active users reach all-time high
The platform's success is attributed to a record number of ad solutions, driving improved campaign performance for brands.
YouTube expands Content Takeovers to offer exclusive advertising on more inventory
Brands now have the option to pay for their ads to exclusively appear on creator channels, ensuring a 100% share of voice.
Snap revenue rises 5%, after change in ad strategy
Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023.
Google exec addresses advertisers’ automation concerns
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
Amazon’s ad services revenue rises 27%, bringing in more than $14 billion in Q4
The retail giant exceeded digital advertising expectations and now predicts the strong performance to continue in 2024.
Google boss addresses concerns of AI replacing advertising staff post layoffs
Philipp Schindler, Google's senior vice president, explains AI is being utilized to deliver ROI at scale more efficiently.
Google search revenue rises to $48 billion, total ad revenue up 11%
Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery.
Google advertisers are confused between support and sales – we asked for clarification
Search Engine Land spoke with Google to understand the difference between the two services and what to do if you're not happy with either.
LinkedIn launches sponsored articles
LinkedIn users can read sponsored posts without leaving the platform, potentially leading to increased engagement.
TikTok reports non-skippable video ads may harm engagement
New research also found that ad duration is unlikely to impact performance, but ad placement will.
TikTok launches new ad performance measurement tools
The platform's new Cross-Channel Partners and Lift Partners features offer deeper insights into the customer journey.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Google is evaluating additional PMax brand safety controls
Google was accused of serving ads on inappropriate websites last month in a report published by Adalytics.
Improve your Google Ads performance: 3 simple setting changes
Learn three quick setting changes to control your Google Ads spend on irrelevant clicks and impressions while improving campaign results.
Google Merchant Center: Using product data to boost your retail efforts
Track top products, adjust pricing strategies and enhance your retail ROI using insights from Google Merchant Center.
Google Ads boss Jerry Dischler steps down
The tech giant is replacing Dischler after 15 years of service with Vidhya Srinivasan.
Reddit launches new certification in engaging ad creatives
Marketers who complete the course will become a Reddit Ads Creative Certified partner and receive a digital badge to showcase.
X’s key advertisers aren’t pausing campaigns – they’re walking away
Experts predict that the Elon Musk-owned platform will lose as much as $75 million in ad revenue by the end of the year.
Microsoft Advertising launches new tool for enhanced ad revenue analytics
The new tool is now available worldwide for all advertisers utilizing Microsoft Monetize to sell owned and operated inventory.
Snapchat is testing an ad-free subscription
A new $10.50 monthly tier offers users the ability to explore the platform without disruption from Story and Lens ads.
Apple pulls all ads from X amid antisemitic and far-right content concerns
The tech giant is the latest major advertiser to distance itself from X, following IBM's decision to pause advertising on the platform.
Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value
With Microsoft Ads' multi-channel approach, this software company saw 26% of its budget spent on a 0.14% CTR and no added conversions.
Amazon’s AI image generator: What advertisers need to know
Here's how Amazon's AI image generator simplifies the ad creation process and the benefits of creating compelling, lifestyle-oriented ads.
7 must-see Google Search ranking documents in antitrust trial exhibits
Learn Google's three pillars of ranking, the important role of end user data – how people interact with search – and more.
Ex-Google Search head worried his team was ‘too involved with ads’
Google declared a Code Yellow in 2019 when it looked like the company might not meet quarterly search revenue goals. Ben Gomes had concerns.
Amazon’s ad services revenue rises 26%, bringing in more than $12 billion in Q3
The retail giant has attributed its exceptional performance to investment in AI and its ongoing collaborations with ad partners.
Google search revenue rises 11%, solid increase in total ad revenue
Alphabet Inc., Google’s parent company, is almost back in double-digit growth, indicating that ad spend is beginning to stabilise.
Google Ads turns 23: A look back at the biggest changes and advances in search
A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.
X is launching two new tiers of Premium subscription
Elon Musk announced that one option will be more expensive but will block all ads, while the cheaper alternative will still display ads.
How advertisers can leverage AI and automation at scale
Striking the balance between AI and human oversight, for brand safety, strategy and performance.
Google Ads rolls out new tool for centralized access to all first-party data
Google Ads Data Manager is initially launching in Google Ads to make it easier to use enhanced conversions and customer match
Meta’s first generative AI-powered tools for advertisers are here
Background Generation, Image Expansion and Text Variation are now available in alpha on Meta Ads Manager.
Reddit unveils Ads Manager updates for improved community targeting
The enhanced audience insights can help advertisers to strategically plan and execute their campaigns more effectively.
TikTok launches AI-powered creative assistant to streamline ad creation process
The tool leverages TikTok creative insights to offer data-led suggestions that could improve your campaign's performance.