Information gain: How top content leaders win at SEO
Dive into my analysis of information gain in SEO, featuring interviews with content leaders who drive millions in organic traffic monthly.
Topic: Angi
6 SEO tactics for home service companies
Boost your home services company's online visibility with niche-specific tactics, such as cost pages, calculators and more.
Nearly 60% prefer PC to smartphones for local search survey finds, but there’s a catch
There are material differences between user behaviors of different generations.
Local Services by Google expands beyond US into Canada
The company is also running a test in the U.S. to show the number of local bookings businesses have received.
Google home services ads program rebrands, expanding to 30 cities by end of 2017
The program is now in 17 cities. A new app helps businesses manage leads throughout the day.
IAC buying Angie’s List, will combine with HomeAdvisor into new public company
The two companies will create a home services lead-gen powerhouse.
Eat Local: Our Top 10 Local Search Columns of 2016
Hungry for some good local SEO content? Satisfy your hunger with Search Engine Land's 10 most popular local search columns of the year.
SearchCap: Google Now on Tap, estimated numbers & bids
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands Now on Tap to translate app screens, discover button & barcode scanningJul 6, 2016 by Barry Schwartz Google Now on Tap has added three new features for Android devices. […]
SearchCap: eBay AMP, Bing trivia & Google Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 13 link opportunities to pursue now Jul 5, 2016 by Andrew Dennis Need some great link-building ideas? Columnist Andrew Dennis has them for you — with examples from major brands to […]
Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market
Test enables users to review providers and submit requests to up to three service professionals from the ads.
Report: Google To Launch Search Service To Connect Searchers To Home Service Providers
BuzzFeed reports Google will launch a new service to connect searchers with local plumbers, electricians, contractors and other home service providers.
How To Generate Customer Experience Reviews For SEO – Part II
In part 1, we talked about some practical tips for converting a satisfied customer to a raving fan who is willing to talk about their experience with your service-based company online. In this article, we’ll discuss how to get that fan to talk about your website in a way that benefits your search marketing efforts. Creating […]
SearchCap: Bing Ads Layout, Yelp Joins EU Google Antitrust & Twitter/Google Study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s EU Censorship Removes Links For More Than Just Names On Their Own It turns out that those in the European Union asking Google to “forget” links they don’t like that […]
Survey Says Yelp The Most Influential Local Review Site
Yelp says it’s the most frequently used, most trusted and highest quality local reviews site, according to new Nielsen survey data. Some of those data were released on the company’s official blog two days ago. Beyond Yelp, the universe of competitors included in the survey were the following: Angie’s List Citysearch OpenTable TripAdvisor YP Zagat […]
SearchCap: The Day In Search, January 17, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Alerts Get A Shiny New Redesign Google flipped the switch this morning on a new design for its Google Alerts emails. The change brings Google Alerts closer in line with […]
VA Court Delivers Blow To Yelp, Free Speech Of Users
A Virginia state court of appeal has ruled that Yelp must disclose the real identities of seven individuals who posted anonymous, critical reviews of an Alexandria, Virginia carpet cleaning business, Hadeed Carpet. Yelp and free speech advocacy groups have decried the decision. Hadeed said that he didn’t believe that any of the reviews came from actual […]
Five Steps To Successfully Navigate Negative Online Reviews
Last month, D.C. contractor Dietz Development made news when it filed a $750,000 Internet defamation lawsuit against its former customer, Jane Perez, for negative reviews she posted on Yelp and Angie’s List regarding renovation work at her home. The company claimed the reviews, which alleged that Dietz did not complete its work and stole jewelry […]
And The Winner Is: Search’s Rich List + Most Valuable “Startups”
People love lists. Publishers love lists too because they sell copies of traditional print newspapers and magazines and, online, they generate lots of clicks and page views. For example, the HuffingtonPost has become a veritable archive of slideshows: “the 10 best places to live,” the “hottest beach bods of the summer” and so on. US […]
There’s No Debate That Local Search Has A Role to Play in Healthcare
Congress’ debate on healthcare has sparked many different opinions about the right path for the future of healthcare insurance. Regardless of where that debate is headed, all Americans share the same challenge at one point or another: finding good healthcare. And that’s where local search comes in—to help connect medical professionals with patients. Recently, Dennis […]