Why SEO is still key to visibility on search, social, and AI platforms
No matter where people search – Google, social media, or AI-driven platforms – visibility starts with smart optimization.
Topic: App store optimization
App Store vs. Google Play: Tailoring your ASO strategy for maximum impact
One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play.
Google Ads rolls out new promotions feature for App campaigns
Google Ads is testing a new "Promotions" feature for App Campaigns, allowing advertisers to create event-driven promotions tailored for mobile users.
What is ASO? 7 fundamentals to app store optimization
Learn the essentials of app store optimization (ASO) to enhance app visibility, drive organic installs and lower acquisition costs.
Apple revamps App Store search layout, emphasizing ads and suggestions
Apple's App Store search redesign puts ads front and center, potentially boosting visibility for advertisers.
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Learn about the "new SEO" – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.
App store optimization: 8 tips to leverage your SEO research skills
Adapt your SEO skills to optimize mobile apps for better discoverability and downloads in the Apple App Store and Google Play Store.
Google tests feeds for App install campaigns, expands deep linking and reporting
Updates are aimed at improving app install outcomes.
SearchCap: Google with no results, ad removals & building links
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google search results page displays answer without any search resultsMar 13, 2018 by Barry Schwartz Who needs the ten blue links when you have the answer? Google is hiding the organic […]
SearchCap: Google algorithmic update, SEO reviews & mobile apps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms mid-December search ranking algorithm updateDec 20, 2017 by Michelle Robbins As the update continues to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data […]
Bing Ads starts testing app install ads in the US
The ads are available for iOS and Android apps.
Apple rolls out Search Ads for the App Store
Ads go live October 5 -- Apple is offering $100 credit toward the first campaign.
Report: Apple building AdWords-like ad product for the App Store
AdWords for the App Store could be potentially very useful for developers and lucrative for Apple.
SearchCap: Google mobile-friendly boost, DuckDuckGo directions & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to boost mobile-friendly algorithm this MayMar 16, 2016 by Barry Schwartz Google announced increase in mobile-friendly update factors, but don’t expect another Mobilegeddon. 6 strategies to build links for your […]
SearchCap: Bing search APIs, Google candidate searches, Google Analytics 360 & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google 2016 candidate searches now include campaign funding details & search trendsMar 15, 2016 by Amy Gesenhues Since launching candidate cards earlier this year, Google continues to expand its 2016 election-related […]
Search Ads In Google Play Store Rolling Out For All Android App Marketers
App install ads appear in search results in the Play Store.
Google’s New Universal App Campaigns Push App Promotions Across Search, YouTube, AdMob, Display
New campaign type is designed to give developers big scale for minimal work.
For Google, Apps Are First-Class Citizens, So Take Advantage!
Contributor Ian Sefferman discusses how you can help users to discover and re-engage with your app via Google search.
App Extensions Coming To Bing Ads
App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app extensions will be targeted automatically to a user’s OS and device. The extensions will feature an app’s icon and a call-to-action to download the app, as opposed to a click-to-download […]
SearchCap: Local Search “On The Go,” Google Maps Upgrades, App Annie’s New Mobile Tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Re-imagining Google: America’s Favorite Homepage Gets A Redesign By Letter Society Blog Early last month, the design blog Letter Society posted a challenge asking its select group of designers to submit […]
App Annie Adds New Tools For Better App SEO, Paid Visibility
App Annie, which offers app store analytics, is announcing new features and capabilities for mobile app publishers and developers this morning. The company is adding more ad network data and analytics; it’s also offering new tools to help boost App Store Optimization (ASO). Both of these are directed toward what might be called app-user acquisition […]
SearchCap: The Day In Search, March 13, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working […]
SearchCap: The Day In Search, November 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 5 Trusted Accounts Every Local SEO Should Have As local marketers, most of us know how to set up a Google Places for Business account or create a Facebook Page. But, […]
App Search Engine Appolicious Introduces “AdWords For Apps”
Appolicious, an independent apps marketplace and search engine, has introduced “AdWords for Apps”: a new PPC advertising system for app developers and publishers. The company says it’s the largest independent apps engine and market. Chomp, which was recently acquired by Apple, was its primary competitor (other than iTunes and Google Play). Between iOS and Android […]
Chomp: An Apps Search Engine Or “Yelp For The App Store”
Chomp could be described as a search engine for iPhone apps (and eventually other apps stores). It’s a two-month old iPhone app and more recently a website, which resembles Twitter, whose objective is to enable people to more easily discover and review iPhone apps. The proliferation of 160,000 iPhone apps has created the well-documented problem […]