Google Ads adds ‘All Conversions’ tab to simplify conversion tracking and audits
Google Ads introduces an All Conversions tab, making it easier to review conversion settings, troubleshoot tracking issues and audit accounts.
Topic: Audit
How AI makes paid search audits faster and better
Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.
Technical SEO: Don’t rush the process
Cutting audit time can hurt your site. Learn why crawl data, tag validation, and manual checks make technical SEO a worthwhile investment.
How to audit your Google Ads account like a pro
Use this step-by-step analysis as a blueprint to audit and help improve the profitability of your own Google Ads account.
How to create a multi-site indexing monitoring system using the URL Inspection API and Analytics Edge
In this tutorial, you'll learn a step-by-step process you can use to create a multisite URL Inspection monitoring system.
Hiring an SEO? Why a technical SEO audit shouldn’t be part of the proposal process
Experienced SEOs share what to expect from an initial audit and why Google’s hiring video misses the mark.
Google Grades Itself On SEO Best Practices
Culminating an internal project that seems to have lasted for several months, Google has published a “Google SEO Report Card” showing the results of an internal SEO audit on the home pages of 100 different Google Products. The main verdict? Like many companies, Google’s web site is a mixed bag of good SEO tactics and […]
SMX Advanced 2009 Video: Conducting An SEO Audit
Conducting An SEO Audit To Troubleshoot Problems & Tune-Up Performance Has something gone wrong with your organic search engine traffic? An SEO audit might be in order. This session covers how to conduct an efficient audit that troubleshoots real problems, rather than taking you down blind alleys. It also helps you reassess your current SEO […]
New Year’s Resolutions For Your PPC Campaigns
At the beginning of every year, many people take stock of the last year, their accomplishments, and plan for the upcoming year. PPC campaigns also have a life of their own. From creation to optimization to reaching your goals to more optimization, PPC campaigns have their own life which needs to be evaluated to determine […]
Google Pushes Back On Click Fraud Estimates, Says Don’t Forget The Back Button
Last week when visiting Google, I had a long background discussion with Shuman Ghosemajumder about click fraud issues. Shuman is Google’s business product manager for trust and safety. I’ll follow up on some of our discussion as I’m able to get some material cleared. But one of the most fascinating things was his explanation on […]