Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Solve The Alan Turing Google Logo Puzzle Alan Turing’s 100th birthday is today and to honor his life, Google has one of the geekiest and mathematical logos, aka Doodles, […]
Back in June, I spoke at Microsoft as part of a regular series for those involved with its webmaster tools group and anyone generally interested in search. My talk was called “Tough Love For Microsoft Search,” and I covered various reasons why I felt the company has generally failed to make headway in the space. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The rumor becomes reality. Microsoft has named Dr. Qi Lu, formerly of Yahoo, to run its Online Services Group. And Brian McAndrews, as AllThingsD highlights, is leaving Microsoft. More details in the release below:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
AllThingsD and paidContent.org are both reporting on staffing changes at MSN. AllThingsD calls it a case of “musical chairs,” and that seems pretty accurate based on a memo sent out by Greg Nelson of the Global Media Group. Nelson himself is now under Satya Nadella, Senior VP of Search, and Erik Jorgensen, Corporate VP of […]
Sigh. Reading Stephen Ballmer’s latest "rally the troops" memo over yet another Microsoft reorganization, I just want to scream at the man and the company in general that they’ll never win at search if they don’t get it through their heads that it’s not about selling ads, but serving searchers.
Kevin Johnson, who was arguably the primary architect of the now apparently failed Yahoo acquisition, is leaving Microsoft to run Juniper Networks. Simultaneously, the company is reorganizing the division that Johnson ran (“Platform Services”) into two: Windows and Windows Live + Online Services. Here’s the official Microsoft announcement from yesterday. The company announced no immediate […]
We expected a management shuffle from Microsoft today, and now they’ve delivered it. The company has announced seven new senior vice presidents and seven new corporate vice presidents. I’ll focus on the search and advertising front, where we now have two different senior vice presidents overseeing advertising. Best I can tell, one’s looking after search […]
According to CNET, Microsoft isn’t waiting for the Yahoo acquisition to happen before it reorganizes. Several internal groups are slated for leadership change, and Steve Berkowitz, former Ask.com CEO and current SVP of Online Services for Microsoft, is apparently part of the changes.
The Microsoft adCenter blog has announced a private beta of their web analytics program: Project Gatineau. The blog entry notes that features include: Click and visitor tracking reports Marketing campaign reporting and conversion tracking Unique demographic and geographic information from your site visitors If you want to try it out, you can request an invitation. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Microsoft Ad Chief Says Market to Shift From Search from Bloomberg reports Microsoft’s Senior Vice President, Brian McAndrews, as saying that the search ad business will shift towards display ads in the next several years. He said: Search has been a significant driver of growth. In the next several years, it will not be as […]
With the aQuantive acquisition now done, Microsoft is moving to try and thwart Google on multiple fronts, both competitive and regulatory. It is lobbying in the U.S. and before the EU to stop the DoubleClick acquisition, arguing it would create an online ad monopoly. And the longer the investigations, discussion of investigations, and hearings (which […]
Microsoft has officially completed the acquisition of aQuantive Inc., which includes agency Avenue A | Razorfish and the Atlas ad-serving platform. The acquisition was the largest in Microsoft’s history, valued at roughly $6 billion. The company has also simultaneously created a new group that it’s calling the “Advertiser and Publisher Solutions Group.”
A day after 24/7 Real Media was acquired by WPP, Microsoft announced plans buy digital ad firm aQuantive, which owns Atlas and Avenue A | Razorfish, for $6 billion in cash. It is apparently the biggest acquisition in Microsoft’s history.