SearchCap: The Day In Search, June 22, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- How To Solve The Alan Turing Google Logo Puzzle
Alan Turing’s 100th birthday is today and to honor his life, Google has one of the geekiest and mathematical logos, aka Doodles, I’ve ever seen. The logo is a representation of the look and functionality of the Turing machine, a machine that was the stepping stone for modern computing. This Doodle asks you to solve […]
- Advanced Excel For PPC: Using Regular Expressions To Add Dimensions To Data
Regular expressions are a powerful computing tool, with near-mythical status in some programming circles (here is one of my favorite online comic series’ take on the topic: https://xkcd.com/208/). This article demonstrates some useful ways to use regular expressions with PPC, by adding new dimensions to our typical Account/Campaign/AdGroup hierarchy of data. Another use for regular […]
- Google Drastically Cuts Prices On Maps API Usage
Google is dramatically cutting prices for the heaviest developer-users of of its Maps API to keep them from defecting to other platforms. The company has slashed prices “from US $4 per 1,000 map loads to 50¢ per 1,000 map loads.” Since the new fees policy was instituted last Fall, there have been several high profile […]
- Google Maps’ Mobile Ads Format Gets A Refresh
Google has revamped its format for AdWords that display within Maps for Mobile, in an effort to make them work more efficiently for smartphone users and advertisers. As a part of the new format, which will be made available to newer versions of Android phones today, calls to action like “get directions” and “click to call” […]
- Search In Pics: Chrome & Android Toys, Street Views Hawaii & Twitter #Comfort
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Android On Phone: Source: Google+ Android Neon Sign: Source: Google+ Chrome Pillows: Source: Google+ Hawaii Google […]
- Google Maps Enters Mobile Workforce Management
There are a number of companies that operate in the enterprise segment offering products for fleet and mobile workforce management, such as Telenav. Now Google is getting into the game with a new product descriptively but somewhat awkwardly called “Google Maps Coordinate.” (Don’t they know about branding consultants?) The new enterprise tool, which will apparently […]
- A Marketer’s Guide To Table Formatting In Excel
If there’s one task most marketers share — whether their focus is SEO, paid search, or social media — it’s collecting and interpreting data. Being able to slice and dice the data to find actionable insights is key to effective analysis. Yet, one of the biggest mistakes marketers make is trying to wrangle static data […]
- Apple Developers, Fan Sites Show Off The New Apple Maps & Local Search
Apple developers have had more than a week to play with (and learn) Apple Maps, one of the primary announcements from last week’s Worldwide Developers’ Conference. One Apple developer recently sent us some screenshots of the Apple Maps app, and several Apple fan sites have already posted videos on YouTube showing their hands-on tests. Some […]
- Google Asks Searchers: “How Satisfied Are You With These Results?”
Nathan Sauser spotted a new feedback form on Google’s search results. It was a contextual pop up that asked him “How Satisfied Are You With These Results?” The responses had smily faces representing five ranges from very satisfied down to very dissatisfied. A Google spokesperson has confirmed that this is indeed a Google run feedback […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Marketing Biz: U Mad Bro? Teens Bailing On Facebook, Anger at ICANN
- Are We Seeing The Beginning Of Facebook’s Answer To AdSense?
- Facebook Now Allows Users To Edit Comments
- Twitter’s Second Hashtag Page Promotes Euro 2012, Continues Twitter’s Move Into Media
- Google CEO To Miss Developer Conference Over Voice Problems
- Improve Your Affiliate Program ROI
- Nike Has Twitter Campaign Banned In The UK
Search News From Around The Web:
Applications & Portal Features
Business Issues
- Joichi Ito and Brian McAndrews Join The New York Times Company Board of Directors, Yahoo! Finance
- Facebook to require privacy policies in mobile apps, CNET News
- Facebook’s $1bn bid for Instagram to be investigated by OFT, The Guardian
- Russian Seismic Data Processing Company Seismotech Sells 25% Stake to Yandex, Quintura blog
- YouTube Revenues Could Pass $3.6 Billion in 2012: Citi’s Mark Mahaney, AllThingsD
Local, Maps & Mobile
- The (slight) difference between Zagat and Yelp informing search, leaderswest.com
Link Building
- Better Than Link Building: Authority Building with HARO, Small Business SEM
- Creative Link Building Tactics, arhg.net
- Dear Disqus, Here’s a Simple Way to Slow Down Spam, Matt McGee
- Google: Don’t Ask For Clean Links In Exchange For Something, Search Engine Roundtable
- How to Identify a Link Profile Susceptible to Google Penguin, Search Engine Watch
- Is Your Link Profile Plausibly Deniable?, Search Engine Watch
- Summary: Link Building, PR, Guest Blogging on #SEOchat, www.searchmarketingweekly.com
Searching
SEM Industry
- Video: Google Updates, Link Incentives, New Designs & SEO Community, Search Engine Roundtable
SEO & SEM
- SEO 101: The 23-Point SEO Checklist, BruceClay.com
- SEO Success Secret – Help Your Community, Grow Your Business, SEO Book
- 8 Ways to Find Old URLs After a Failed Site Migration – Whiteboard Friday, SEOmoz
- A Look At The Google Penguin, State of Search
- Back to Basics: Defining Your SEO Strategy, Outspoken Media
- Bye Bye Unfettered Paid-Organic Facebook Inclusion! Awesome While It Lasted!, AIM Clear Blog
- Can Google Algorithm Updates Like Penguin & Panda Impact Local Websites?, Search Engine People
- Getting Your Ads Right First Time! Case Study: $300 For An Ad?, PPC Hero
- Greg Boser at SEOpen House: Your Post-Penguin Questions Answered [Videos], blueglass.com
- Paid Inclusion, Incentive Structures, Deep Content & Scraping, SEO Book
- Using Keyword Level URLs in PPC, Searching Beyond the Paid
Social Media
- Google Removes Social Circle Data, State of Search
- How Reddit Got Huge: Tons of Fake Accounts, Motherboard
Video, Music & Image Search
- Google Image SafeSearch Filter Blocks Offensive Words Also, Search Engine Roundtable
- Google Image Search’s Maximized Mode for Tablets, Google Operating System
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