‘Google Zero’ misses the real problem: Your next visitor isn’t human
The real shift is machine-driven discovery, where AI agents research and decide before humans ever visit your website.
Topic: Chartbeat
Small publisher search traffic fell 60% over two years: Data
Google Search pageviews fell 34% year over year and Discover dropped 15%, as ChatGPT referrals rose 200% but remained under 1% of traffic.
Google AI Overviews cut search clicks 42%: Report
Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.
News publishers expect search traffic to drop 43% by 2029: Report
AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.
Google traffic to news publishers is steady, but it isn’t traditional Search
Google Discover now leads publisher referrals as direct and social traffic slide, keeping news sites reliant on Google, data shows.
X referral traffic falls for publishers like BuzzFeed, Reuters, CNN
X, formerly known as a reliable traffic source, has sent less traffic to large and small publishers over the past five years.
Your customers aren’t interested in your COVID messaging anymore, what now?
COVID burnout is real, but the pandemic is not over.
When Facebook went down, direct traffic to news sites went up
Facebook users turned to Google search or went directly to publishers.
Search and direct mobile navigation surpass Facebook as traffic referrers
The shift is likely the result of Facebook algorithm changes, but other factors may also be at work.
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
How Google News Lives On In Spain Despite Being Closed
Did Google News really close in Spain? If you consider Google News to be the ability to browse stories by topic, especially from a dedicated home page, yes. But if it’s the ability to search for and find news stories, then arguably, Google News still lives. Anyone trying to reach the Google News Spain home page […]
Google News Still Available In Spain Despite Closure Deadline
News outlets such as the Wall Street Journal and AP are reporting that Google News España has shut down. However it appears to still be up and available on the site. As Barry Schwartz points out, if you visit news.google.es you’re directed to the following help page. The page offers an explanation and apology: As […]
SearchCap: Google AdWords Automatic Item Updates, Google Smartphone Icons & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Automatic Item Updates For PLAs Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata […]
SearchCap: The Day In Search, March 11, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search App Gets iOS 7 Design Upgrade & More Yahoo has pushed out a new update to their iOS Yahoo Search app in the Apple App Store. The new update […]
First Day Review: The Google Chrome OS Cr-48 Notebook
My Google Chrome Cr-48 notebook has just arrived. For my first day with it, I decided a good torture test would be to unplug my Windows 7 machine and see how the Google laptop worked in its place. Let’s go!
How Twitter Might Send Far More Traffic Than You Think
Over the past year, I’ve seen many people report that Twitter can send tons of traffic to a web site. Certainly I’ve seen first-hand how Twitter has become one of the top non-search referrer sources for Search Engine Land and for some other sites I oversee. But as much as you think Twitter is driving […]