Search has historically been seen as a direct response vehicle and the notion that search is a branding medium has traditionally been met with considerable skepticism by search marketers, albeit somewhat less recently. In an effort to be provocative in moderating the “branding and search” panel at SMX West last month, I said, “Search is […]
People often associate brands with money. And lots of it. Generally, if you try to run a branding campaign such as you see from big companies like Target, you certainly will have to fork over a big chunk of change. But we small business owners don’t have that kind of money. And from my examples […]
eBay Launches Yahoo Co-Branded Toolbar from AuctionBytes reports that eBay has partnered with Yahoo to co-brand a toolbar. The eBay Toolbar not only allows you to search the complete web, but also enables you to search eBay properties such as eBay, eBay Express and Half.com. You can also easily access your Yahoo Mail and My […]
IAC to spend $100 mln on Ask brand in 2007: Diller from the Washington Post reports that Ask.com is going spend $100 million on branding Ask.com this year. IAC chairman Barry Diller, whose company owns Ask.com, said We have a number of ways to tell people about Ask, its tools, and why it should be […]
Our newest Search Engine Land column, Brand Aid, launches today. covers the unique issues faced by search marketers responsible for campaigns featuring big or well-known brands. Columnists look at topics such as effective branding via search, trademark protection, “co-opitition” with affiliates, integrating search marketing with traditional brand marketing and more. In today’s debut article, Jessica […]
Back in December 2002, Google launched its long expected product and shopping search engine. It was called Froogle, a combination of “frugal” and “Google.” Just over four years later, Froogle is finally losing its cutesy name for something more descriptive — to become Google Product Search. It will also gain a cleaner interface, as well. […]