How to address the top reputation issues impacting brands today
Learn why traditional SEO tactics fail in modern reputation management and how to address brand perception and crisis communication issues.
Topic: Crisis communication
Content marketing in times of disruption
What brands need to consider to produce timely content and stay relevant during market upheavals.
Your customers aren’t interested in your COVID messaging anymore, what now?
COVID burnout is real, but the pandemic is not over.
What’s the right messaging when customers are divided about reopening? [Video]
And, what to do when there’s no easy way to appeal to everyone.
How local businesses should be communicating with customers during COVID-19
Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers informed.
COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis
Use your local business profiles, website and Schema markup to provide the latest information to those searching for your business.
Brands, especially restaurants, need FAQs and ‘coronapages’ fast
There are a number of common questions your customers are probably asking in search that aren't being answered.
7 reasons why you need to update your reputation management strategy in 2020
Whether repairing or proactively managing your reputation, prioritize a multi-pronged approach to build a positive impression for your online identity.
2013 Boston Marathon Explosion: Official Information Sources
Following today’s explosions at the Boston Marathon, social media channels were immediately swamped with reports, graphic images and videos from the scene. Race officials immediately held runners on course, and canceled the rest of the event. During tragic events like this, it’s hard to determine what’s official and real information until it is verified by […]
Google Gives Google Apps Users Credit & Adds Communication Policies
Earlier this month, Google’s popular email service had a major outage. News.com is now reporting that Google has responded to Google Apps Premier users with a credit and a promise to provide better communication tools in case this happens again.