This day in search marketing history: February 7
Noogler spreads SEO myths, plus: Google posts rejected, Enhanced Campaign reactions, algorithm suggestions, Super Bowls and more
Topic: Cross-platform software
Microsoft’s Cortana Digital Assistant Comes To iOS & Android
On non-Windows devices, Cortana is more limited in functionality and predictions.
Send Places From Browser To The iPhone In Google Maps 4.7 Update
The latest version of Google Maps (4.7.0) for iOS, among other things, gives users the ability to send locations from the PC to their i-devices. While you can already save places on the desktop and retrieve them on the iPhone, this is another nice cross-device integration for Google Maps. After installing the new version of […]
SMX Advanced 2013 – Managing Search In A Multiscreen World
Managing Search In A Multiscreen World Presentations from SMX Advanced, June 2013 Consumers use multiple devices every day. Maybe they start on a smartphone, move to a PC during at work hours, check the smartphone periodically and finish the evening at home on a tablet. Search is a central part of all these experiences. Research […]
Google: Nearly 50 Percent Of Olympics-Related Searches Coming From Mobile Devices
Even though large sporting events such as the Super Bowl have seen their share of mobile traffic, the current Olympic Games are the first truly multi-platform global sporting event. During the first two days of the Olympics, smartphone and tablet searches approached 50 percent of overall search query volume according to Google. In one case, […]
Google Enables Cross-Platform Local Search (As Carrot To Relinquish Your Privacy)
Google is enabling people to gain access to PC search histories on their mobile browsers (Android, iPhone). Conduct a (local) search on the PC and later get the information on your smartphone — if you’re logged in and have Web History enabled. Google says this makes it convenient for people to search for local places […]
Yahoo Working On Search Across Devices
After handing over its core search results to Bing in the summer of 2010, Yahoo promised that it would continue to try new things related to its search interface. One of those new ideas is a feature that would let Yahoo users begin a search on one device — a desktop computer, for example — […]
Bing Marries Native App, HTML5 In Upgraded Mobile Version
Microsoft has updated its iPhone and Android apps to make them more consistent with the features and user experience in the HTML5 version of Bing. The HTML5 mobile web version of Bing had actually “gotten ahead” of the native apps that Microsoft had developed. The upgraded Bing app is an interesting hybrid approach as Microsoft […]
How To Post Your Google+ Feed To Facebook And Twitter
One of the questions that we see a great deal of on our Search Engine Land Facebook Page and LinkedIn Group is “How can we get our Google+ feed to post in Facebook and Twitter?” The correct answer to that question is that no official way exists to have the networks play nice. However, with the […]
SMX West 2011 Slide Video: Searcher Behavior In A Multiplatform World
Searcher Behavior In A Multiplatform World Presentations from SMX West, March 2011 Understanding searcher behavior is one of the central pillars of effective search marketing. And more than ever, it’s important to not just understand what people are searching for, but how they are searching — using a computer, television, mobile device — because this […]
SearchCap: The Day In Search, February 8, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Demand Media & Being “The Best Click” On Google Demand Media’s success? Listening to what people want and generating great content to show up at Google. At least that’s part of […]
From Adwords To AdCenter: Cross Platform Compatibility, Part 2
This month, we continue our exploration of cross-compatibility issues between Google Adwords and Microsoft adCenter, and how understanding the subtle and not-so-subtle differences, PPC campaigns managers can design and build portable and easier-to-manage campaigns that take both networks into account. In last month’s column, we explored strategies for dealing with negative keywords and made a […]
Google “TV Ads Online” Dangles Multi-Platform Lure For Brand Advertisers
It’s now a cliche to point out that consumer audiences have fragmented. However, once mighty media have seen audiences dwindle over the past five or so years. Accordingly almost all traditional media are struggling, exacerbated by the recession to be sure but caused by the rise of the internet (mobile will fragment audiences further). Many […]