How ad platforms count and report conversions differently
Your ad platforms don't have to agree to be useful. Learn what different attribution methods are actually telling you.
Topic: Data modeling
How AI forms opinions about your brand
Build a digital footprint that helps AI understand your expertise, recognize your credibility, and recommend your brand.
Why PPC measurement feels broken (and why it isn’t)
As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.
Knowledge graphs: An introduction
Understand the building blocks of knowledge graphs – entities, relationships and attributes – and how they relate to information retrieval.
Advanced analytics techniques to measure PPC
Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world.
Your guide to Google Analytics 4 attribution
Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.
How product scoring can boost your Shopping campaigns
Transform the way you prioritize and promote products. Learn how to implement product scoring systematically in your advertising strategy.
How Google SGE will impact your traffic – and 3 SGE recovery case studies
Learn how Google Search Generative Experience could affect your website's organic traffic in this in-depth analysis.
How GA4, data modeling and Google Ads work together
Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift.
The role of paid search in attribution
Learn how to measure measure paid search, and its contributions across channels, without getting bogged down by data.
How Search-A-Likes Can Improve Both Search Retargeting & SEM Campaigns
Regardless of medium, the best marketers know cross-channel integration is key, and the exchange of information between channels should be a two way street. The world of online marketing is no exception, as more and more search marketers are looking to search retargeting as a way to leverage their knowledge of search engine marketing over […]