PPC is a tough game – you have to accept it
Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.
Founder and CEO of Adequate Interactive Boutique, awards-winning marketing consultancy. Certified Google Ads and Analytics specialist since 2007. Author of numerous publications, conference speaker, and university lecturer. Expert in measurement, attribution, and profit-driven media optimization.
Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.
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