Google adds Campaign Data Import Validation Report
Advertisers can now identify missing campaign metrics in imported data, improving the accuracy of cross-channel reporting.
Topic: Data validation
Think email is dead? Think again.
Keeping up with the latest channels and trends is important, but email remains one of the most effective and reliable drivers of performance.
Presidential pollsters got it wrong, what are the implications for consumer research?
If political polls were so off, might consumer research be equally flawed?
Optimize Forms To Maximize Conversions
Many B2B marketers use web forms to facilitate registrations, generate leads, or to acquire customers. Improving implementation of online forms can have a dramatic, positive impact on increasing conversion rates and maximizing ROI associated with B2B marketing programs. In my last article, Six Usability Tips to Maximize B2B Website Conversion, I briefly touched on one […]
Less Than 5% Click Fraud Makes You “Virtually Free”
When the search engines and auditing firms don’t even agree on an overall industry rate of click fraud, I was bemused by a release I got today telling me that ABCSearch is now "validated as virtually free of click fraud" according to Click Defense. Virtually free to me means practically none. Like well below one […]