Topic: David Mihm

SearchCap: The Day In Search, January 12, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Extreme Email Experiment: How Much Is Too Much? With some simple analytics in place, you can pretty easily establish the ideal frequency of your B2B email campaigns. Based on the results […]

SearchCap: The Day In Search, December 16, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Yahoo Closing Buzz, Traffic APIs – Maybe Delicious & AltaVista News is traveling fast about a leaked slide from a Yahoo “all hands” meeting earlier this week that listed several […]

SearchCap: The Day In Search, December 1, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Now Likely Using Online Merchant Reviews As Ranking Signal Earlier this week, the New York Times spotlighted how a merchant with bad reviews nonetheless was ranked well in Google. Today, […]

New Place Search Shows Google’s Commitment To Local

Today Google formally rolls out its new presentation of local results, called “Place Search.” It offers a dramatic change to the look and feel of SERPs on Google.com. The first and most obvious change is that the “7 Pack” is gone. And there appear to be some fairly major SEO implications, which should provide many […]

SearchCap: The Day In Search, October 18, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Making Location More Obvious, Prominent I’m not seeing it exactly but Google has said the company is making location more “transparent” or more obvious to users so that they can […]

SearchCap: The Day In Search, October 15, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics: Goodbye Site Overlay, Hello In-Page Analytics Google has removed the “Site Overlay” tool from Google Analytics and replaced it with a new one called “In-Page Analytics.” It’s fairly similar […]

Google Segmenting, Categorizing Reviews On Places Pages

Google is now “segmenting” and separating local reviews from third parties such as Yelp from those of its own user-reviews. It has also added favicons next to the third party reviews to offer some “branding” on Places Pages. David Mihm noticed this yesterday. Here’s what it looks like on a Places Page for popular San […]

SearchCap: The Day In Search, July 16, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Buys Metaweb To Bolster Answers, Google Squared & Rich Snippets Google announced they have acquired Metaweb. Metaweb is a search company that figures out entities and not just words. I […]

SearchCap: The Day In Search, June 8, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local Search Marketers Share Ranking Factors Nearly three dozen local search marketers from around the world have shared their opinions on what matters most this year when it comes to ranking […]

SEO

Local Search Marketers Share Ranking Factors

Nearly three dozen local search marketers from around the world have shared their opinions on what matters most this year when it comes to ranking well in Google Maps, Yahoo Local, and Bing Local. David Mihm has published the results of the 2010 Local Search Ranking Factors survey. The survey asks local search marketers to […]

The Problem Of Inconsistent SMB Contact Details – Part I

Have you ever thought twice about how to find the correct contact details for a local business – i.e., their name, address, phone number? The answer should be so simple:  just Google it. Well, the reality is not that simple. In fact, few questions in the local online search world are as complicated as this […]

How Many Categories Should A Local Business Have?

When dealing with someone, the first thing that you want to know, is who that person is. In the SMB world, this boils down to what category a local business belongs to. In the old days of the yellow pages, consumers were used to knowing search the pages for, and media companies were used to […]

Next Great Thing: Bing Draws On IYP Connection

Everyone seems to be chiming in with their reviews of Microsoft’s new search engine — oops, I mean “decision engine”. Can it compete with Yahoo? Will it become a verb like Google? Why’d they name it after the Chandler character on “Friends?” I don’t know if Bing will grow legs or if it’ll get lost […]

SearchCap: The Day In Search, June 5, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did Bing Leapfrog Yahoo? Not Exactly We saw the same headline, based on data issued by StatCounter from Thursday. These data reportedly show that yesterday the share of searches went like […]

SEO

SearchCap: The Day In Search, May 26, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Gives A Sneak-Peek At Its New Home Page Yahoo continues to develop a new home page, and today has shared a sneak-peek at the latest design that’s being tested internally. […]

SEOs Dissect How To Rank In Local Search

Twenty-seven local search marketers from the U.S., Canada, and Europe have shared their opinions and insights in the second edition of the Local Search Ranking Factors. Organized by David Mihm, it’s a project that aims to help local businesses understand how Google and Yahoo rank local businesses. David sent out a questionnaire listing 49 possible […]

A Business Idea For Joe The Plumber: HyperLocal Blogging

The 2008 election is over and so, in all likelihood, are Samuel J. Wurzelbacher’s appearances on cable news shows. Wurzelbacher, better known as Toledo’s own “Joe the Plumber,” gained national celebrity, of course, as the symbolic everyman both presidential candidates hoped to reach with their economic messages. Joe’s 15 minutes of fame are about up […]

SEO

The Mother Of All SMX Local/Mobile Recaps

Did you miss our SMX Local & Mobile show in San Francisco last week? If so, no worries, as David Mihm has an excellent roundup of the highlights of the conference. Even though I’m obviously biased, I have to say the event was one of the best I’ve had the privilege and honor to be […]

Search Engine Marketers Weigh In On Local Search Ranking Variables

SEO practitioner David Mihm conducted a survey of local search marketing professionals about which variables they believe most heavily influence local rankings and results. It’s a great resource for those interested in local SEO and related issues. Rather than a simple list, it’s an open discussion of the criteria and considerations that appear to boost […]