SearchCap: The Day In Search, February 18, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Finally Releases Google Mobile App For Windows Mobile

  Google has announced the much anticipated release of the Google Mobile App for Windows Mobile. To get this app on your Windows Mobile device either go to https://www.google.com/mobile/winmo/ on your browser or visit https://m.google.com on your mobile phone.
  Here is a video of it in action:

  This currently works on Windows Mobile users located in the […]

• Google Latitude Attracts A Million Users In A Week

  Speaking at the Mobile World Congress event in Barcelona Spain, Google VP of Engineering Vic Gundotra apparently said that Google’s mobile friend finder service Latitude had seen “more than a million” mobile subscribers sign up for the service in the first week since launch on February 4.
  Given that Google released Latitude in 27 international markets […]

• Agenda & Speakers Posted for SMX Search Analytics

  Demonstrate the success of your search marketing initiatives. SMX Search Analytics focuses on the intersection of search and marketing optimization. Join us for this one-of-a-kind conference March 31-April 1 at the Marriott Downtown Eaton Centre in Toronto. The agenda is live – take a look!
  SMX Search Analytics is for intermediate to advanced search engine marketers […]

• SearchBiz Legal Edition: Varney Uses The “M Word,” More AdWords Litigation, Yahoo Lawyer Files Complaint — Against Yahoo

  If Christine A. Varney is confirmed as the head of anti-trust for the US Justice Department it may signal tough times ahead for Big G. Bloomberg discusses public remarks that Obama nominee Varney made before the American Antitrust Institute about Google in a June, 2008 speech:
  The U.S. economy will “continually see a problem — potentially […]

• Google Expands AdSense For Domains Globally

  I am now seeing reports from several blogs that Google is expanding AdSense for Domains internationally. In December 2008, Google expanded the program to all US publishers. They promised to continue the expansion and seems to have done so, over night, to all international publishers. Google has not confirmed this with a […]

• B2B Marketers: Setting Expectations For Your SEO Campaign

  The state of the economy today, particularly in the marketing world, leaves little room for ineffective programming. Marketing budgets that don’t produce the desired result are primed for the slash of the eraser, never to be heard from again.
  As we move through the second month of 2009, take a moment to “see the forest through […]

• Google Maps On Steroids: New Display Shows Dozens Of Businesses (Maybe More)

  That’s what you’ll see when you search Google Maps for coffee in Seattle. Instead of plotting just the first 10 results on the map, Google will show dozens of red circles — maybe hundreds. That may not be enough, in fact, because the Google announcement is titled “1,000 is the new 10.”
  The announcement has several […]

Search News From Around The Web:

Applications & Portal Features

• Changes to the QnA Team, Windows Live QnA

Local, Maps & Mobile

• Local Web-Ad Market Cools Down, Wall Street Journal
• The Cellphone, Navigating Our Lives, New York Times
• Google Local Business Center Image Upload Feature Issues, Search Engine Roundtable
• Google Maps on Verizon’s BlackBerry Storm now uses GPS for My Location, Official Google Mobile Blog
• Google Maps Proves More Locksmiths in NYC than Cabs, Mike Blumenthal
• Google Publishes Local Business Center Glossary, Search Engine Roundtable
• Interesting New Interface on Google Maps, David Mihm
• Microsoft Virtual Earth on Windows Azure, Virtual Earth, An Evangelist’s Blog

Link Building

• Advertising Strategies that Improve Your Link Popularity, Wiep.net

Paid Search & Contextual

• How to Add Campaigns in Python (V5.1), adCenter Blog for Advertisers
• AdWords system maintenance on February 21st, Inside AdWords
• Paid Search and What To Expect In The Next Political Cycle, SEM Geek
• Stop Spending Thousands of Dollars on Unqualified Traffic by Writing Smarter Ad Texts, PPC Hero

Searching

• The Google Search Appliance: Providing Timely Information about the Peanut Product Recall, Official Google Enterprise Blog
• A New Free Service From Alacra: Street Pulse, ResourceShelf
• Google Offering Searcher Tips: What Can We Learn From This?, Search Engine Roundtable

SEM Industry

• Some Interesting Tips and Tidbits from SES London Day 1, SEOmoz
• Angela Moore: Search Blogger of the Day, The SEO Scoop
• IAB Search Engine Marketing Best Practice Session – SES London, adCenter Blog for Advertisers
• SES London – Orion Panel – SEO Where to Next?, Search Marketing Gurus
• SES London 2009 – SEO Through Blogs and Feeds, Search Marketing Gurus
• SES London 2009 Photos – Day 1, Mel Carson
• SES London Day 1 in pictures, Search Cowboys

SEO & SEM

• Yahoo Search Submit Broken Down, Oilman
• Forget about Keyword Density, Daily SEO Tip
• Google Webmaster Tools Link Reports Bugs Linger On, Search Engine Roundtable
• Is your web dev team losing your PPC conversions?, Jennifer Slegg
• What’s Your Image Alt Text Usage Strategy?, Search Engine Journal

Social Media

• 12 Twitter Stream Aggregators To Make You Smarter, Online Marketing Blog
• Facebook reverts to old terms of service, working on new version that ‘everybody can understand’, VentureBeat
• Update on Terms, Facebook Blog

Video, Music & Image Search

• Stefan Weitz on Image Search, Live Search
• Did Hulu Just Pull The Plug On Its Deal With TV.com?, TechCrunch

Web Analytics

• Two Cool Integrations: Telephone Leads & Live Chat, Google Analytics Blog
• The Missing Google Analytics Manual, GrokDotCom

Other Items

• Yodel bears, Yodel Anecdotal

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Dan Zarrella – Interview On Viral Marketing, Analytical Thinking Etc.
• The problem with website graders
• Google Needs to Change It’s Conference Presentation Policy
• How to Find a Good and Affordable Video Creation Service