The dark SEO funnel: Why traffic no longer proves SEO success
AI drives vendor discovery before Google ever sees the click. Learn how brand mentions, LLM citations, and branded search generate pipeline.
Topic: Demandbase
B2B vs. B2C: Key differences & marketing tactics
Learn the differences between B2B and B2C to refine your marketing and drive more sales for your business.
Use AI to supercharge your ABM campaigns
Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.
LinkedIn introduces CTV ads for B2B campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Maximizing your B2B spend: Is account-based marketing worth it?
ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively.
SearchCap: Google drops paginated results, small business agency use & Google local services menu
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is officially testing ‘more results’ button to load more search resultsApr 8, 2018 by Barry Schwartz Instead of making searchers click to the next page of search results, Google is […]
SearchCap: AdWords sitelinks update, e-commerce silos & PPC reach
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords mobile extensions get major upgrades with tappable sitelinks & more visible contentAug 9, 2017 by Greg Finn New changes to sitelink extensions will bring more usability to mobile, while also […]
How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the […]
SearchCap: Siri search, Google Maps spam & Google mobile-first index
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Siri is Google’s nearest mobile search competitor [Report] Apr 6, 2017 by Greg SterlingAccording to a survey from Fivesight Research, Siri had a larger share of mobile search than Bing or […]
SearchCap: Google review guidelines, photo insights & PPC campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reviews schema guidelines to prohibit vulgar or profane languageDec 16, 2016 by Barry Schwartz Make sure your reviews don’t contain profane or vulgar language. If they do, Google can remove […]
SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using search marketing to amplify TV buys: SMX East 2016Oct 4, 2016 by Erin Everhart Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship […]
SearchCap: Offline call data, AdWords budget creep & AMP fire hose
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Allstate: offline call data improved SEM performance and the customer experienceOct 3, 2016 by Greg Sterling Company generated increase in quality calls and lowered customer acquisition costs. 3 mysterious and scary […]
SearchCap: AdWords SMS Promotions, Google TLS Warnings & Yahoo Firefox UI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Promote Black Friday & Cyber Monday Offers With AdWords Structured Snippet HeadersNov 11, 2015 by Ginny Marvin The extensions can start showing starting the week before Cyber Monday. JustWatch Claims Google’s […]
SearchCap: Overstock’s Google Decline, Google Search Console Severity Label & Offline Google Maps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Offline Search & Turn-By-Turn Navigation Come To Google Mobile MapsNov 10, 2015 by Greg Sterling Earlier this year, at Google’s May developer conference, the company announced that Google Maps search and […]