SearchCap: Google review guidelines, photo insights & PPC campaigns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google reviews schema guidelines to prohibit vulgar or profane language
  Dec 16, 2016 by Barry Schwartz

  Make sure your reviews don’t contain profane or vulgar language. If they do, Google can remove your review rich snippets.

• Google My Business adds new photos insights
  Dec 16, 2016 by Barry Schwartz

  Compare how many views your Google Maps photos get versus how many your competitors get in Google My Business insights.

• Should you create device-specific PPC campaigns?
  Dec 16, 2016 by Aaron Levy

  Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.

• Why data amplifiers matter in a world of omnichannel discovery
  Dec 16, 2016 by Adam Dorfman

  Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels.

• Search in Pics: Bing holiday sweater, Google igloo & maypole dancers
  Dec 16, 2016 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bing sweater and scarf for holidays: Source: Twitter Google igloo: Source: Instagram Waymo, new name for […]

• How Google has changed a consumer’s path to making a physical purchase
  Dec 15, 2016 by Digital Marketing Depot

  Just as it does in the real world, physical location makes a huge difference on Google. Because people have their phone in hand at all times, they expect Google to serve them information based on where they are or where they’re headed. This means Google’s influence is not just broad, it is also deep. From […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• What the heck is machine learning, and why should I care?
• How to get the most value from your marketing metrics
• How a 2010 Colorado law suddenly stands to change internet sales tax collection for good
• FAQ: Everything Facebook has admitted about its measurement errors
• Demandbase survey: Marketers sure like them some AI
• Facebook’s latest measurement error undercounted Instant Articles traffic
• Salesforce moves beyond first-party data with Krux integration
• It’s time to replace mobile-friendly with mobile-first

Search News From Around The Web:

Industry

• Majestic’s 2016 Yearly Recap, Majestic Blog
• Not OK Google: Tree-loving family turns down Page and pals’ $7m, The Register

Local & Maps

• Street View comes to the Puerto Rico and the US Virgin Islands, Google Earth Blog

Searching

• How widespread are AMP results in the UK?, sistrix.com
• Why Google Should Not Remove Fake News & Unpopular Opinions From the Search Results, thesempost.com

SEO

• Google Search Algorithm Update Chatter & Signals On December 15th, Search Engine Roundtable
• A Step-by-Step Guide to Using Google Search Console Like a Boss, quicksprout.com
• Ask Yoast: change URLs when relaunching website?, Yoast
• Google Says Moving Header Tags Around Won’t Change Rankings, Search Engine Roundtable
• Improve SEO with Inspirational Web Design in 2017, semrush.com
• User Friendly On-Page SEO: A Short Guide, Search Engine People
• What Executives Need to Know About Google’s Mobile-First Index, Distilled

SEM / Paid Search

• Why Ad Blockers Are Good For The PPC Industry, PPC Hero

Search Marketing

• Video: Google Algorithm Update, AMP Images, Schema Reviews & SEO, Search Engine Roundtable