The case against Moz’s Domain Authority
Despite the metric's popularity, Domain Authority scores should never be a KPI in your SEO reports. Here's why.
Topic: Distillation
Your thoughts on Google paying to link to news publishers; Wednesday’s daily brief
Plus, breaking down President Biden’s social media strategy
SearchCap: Future of search & SMX Advanced ideas
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wanted: Session ideas for SMX AdvancedDec 20, 2018 by Chris Sherman We’d love to hear from you if you have a great idea for a session that you think should be […]
SearchCap: Google related searches, YouTube call to actions & Conductor Actions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates related searches to show image thumbnails, featured snippet-style resultsDec 13, 2018 by Barry Schwartz Featured snippets are now used in the related searches section in Google’s mobile results. YouTube […]
SearchCap: Google’s filter bubble, live streams in search & exact match naming
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google search now supports live streams with Indexing API, structured dataDec 5, 2018 by Barry Schwartz Do you live stream video content? Here is a new way to get more exposure […]
SearchCap: Google Black Friday ads, Google Shopping auctions & PLAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads showing Black Friday click, impression share trends in OverviewsNov 19, 2018 by Ginny Marvin Throughout the week, advertisers will be able to see how their campaigns are trending over […]
SearchCap: Google’s ad chief exits company, Google Analytics 360, SMX West 2019
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads chief Sridhar Ramaswamy leaves to join venture firm Oct 2, 2018 by Greg Sterling Ramaswamy will be replaced by Prabhakar Raghavan, Google VP of Engineering for Google Cloud Apps. […]
SearchCap: Google Smart Bidding, SEO content style guides & Google’s 20th anniversary
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds Smart Bidding for Search PartnersSep 25, 2018 by Ginny Marvin Smart Bidding may be used instead of smart pricing when conversion tracking is enabled. How to create a style […]
SearchCap: Google’s deal with Mastercard not ‘deceptive’, small business SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How small businesses can see big results with foundational SEO Aug 31, 2018 by Marcus Miller Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO […]
SearchCap: Ad strength debuts in Google Ads, new Bing spotlight, query data removed from GSC & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why websites should be using HSTS to improve security and SEO Aug 27, 2018 by John E Lincoln If you want added security, faster load times and stronger SEO for your […]
SearchCap: It’s all about Google today–political ad transparency report, local packs, featured snippets launched & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts added to local packs for some branded queries Aug 16, 2018 by Barry Schwartz Google Posts normally only show up as an option within a local knowledge panel, but […]
SearchCap: Google Ads authentication, Amazon advertising tips & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads account admins can require multi-factor authentication for all users Aug 6, 2018 by Ginny Marvin The new feature gives account owners more control over the security of their Google […]
SearchCap: Bing Ads rolls out new bidding strategies & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads rolls out Target CPA & Maximize Conversions bidding strategies Jul 30, 2018 by Ginny Marvin A campaign only needs a minimum of 15 conversions within the past 30 days […]
SearchCap: Google quality guidelines released, so long Adwords, Yext gets heard & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Compare the top marketing automation tools and platforms Jul 25, 2018 by Digital Marketing Depot The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market […]
SearchCap: Pitch SMX East, YouTube news, bad PPC numbers & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: PPC’s #fakenews: 9 ways bad numbers might look good Jul 11, 2018 by Andreas Reiffen Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas […]
SearchCap: Microsoft launches news app, #SMX Advanced session recap & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Polished Microsoft News app joins rivals Google and Apple News Jun 20, 2018 by Greg Sterling The new app and news experience is great for consumers, but is it equally beneficial […]
Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console
SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works
SearchCap: Getty Images, SEO and website migrations & Winter Olympics Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Getty Images enter a multi-year global licensing partnershipFeb 12, 2018 by Greg Sterling The deal effectively ends Getty’s European antitrust complaint against Google. Monitoring web migrations: A checklist for moving […]
SearchCap: Google job search, Firefox picks Google & Bing Black Friday
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new features to its job listings search tool released earlier this yearNov 15, 2017 by Amy Gesenhues Salary, location and application details are now included directly in job listing […]
SearchCap: Bing ads account linking, scary SEO & duplicate content
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AMP and call attribution — 5 things you need to know Oct 17, 2017 by Digital Marketing Depot AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve […]
SearchCap: ‘Yext for Food’, Google quality score & Local Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yext begins to verticalize local business listings syndication with ‘Yext for Food’Oct 12, 2017 by Greg Sterling Moves seek to provide enhanced data with more vertically specific attributes to various consumer […]
SearchCap: Capitalizing on Google Tag Manager, Google My Business & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Danny Sullivan joins Google, leaves advisor role at Third Door Media Oct 6, 2017 by Michelle Robbins Search industry veteran journalist begins new role at Alphabet’s core business division on Monday […]
SearchCap: Google AMP updates, SEO content & paid search clicks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Beat high-cost paid search clicks by sweating the detailsOct 3, 2017 by Pauline Jakober Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline […]
SearchCap: Google’s new flexible sampling, paywall schema & HTTPS migrations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: First Click Free is over, being replaced by Flexible SamplingOct 2, 2017 by Greg Sterling Google is rolling out a suite of tools to help news publishers drive more subscription […]
SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Pinterest now lets people zoom in on pins, has redesigned visual search iconAug 17, 2017 by Tim Peterson Users no longer have to be signed in to Pinterest to use its […]
SearchCap: AdSense exploit, Google local links and UK boots fake Google company
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google advertisers blacklisted after exploiting AdSense, driving down CPCsAug 9, 2017 by Barry Schwartz These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop […]
SearchCap: Google link warning, in-store sales & more SEM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top 10 agency considerations for marketing automationMay 25, 2017 by Digital Marketing Depot You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency […]
SearchCap: Google & Bing pirate agreement, local SEO & PPC tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says no algorithm changes in new deal to demote pirated content in UK search resultsFeb 20, 2017 by Barry Schwartz Google and Microsoft Bing agree to reduce pirated content from […]
SearchCap: Google bad ads, photos in Google My Business & SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business revamps photo management for Google Maps listingsJan 25, 2017 by Barry Schwartz Google aims to make it easier for business owners to manage their photos within Google My […]
SearchCap: Google review guidelines, photo insights & PPC campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reviews schema guidelines to prohibit vulgar or profane languageDec 16, 2016 by Barry Schwartz Make sure your reviews don’t contain profane or vulgar language. If they do, Google can remove […]
SearchCap: Bing black friday deals, robots & ad customizers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Fun with robots.txtNov 23, 2016 by Patrick Stox Columnist Patrick Stox provides some dos and don’ts for creating your robots.txt file — along with examples of companies who have gotten creative […]
SearchCap: Fake news, Google date bug & Bing Partners
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partner Program expands to agencies and technology partners, rolling out to more marketsNov 15, 2016 by Ginny Marvin Customers that meet certain engagement criteria can become eligible for program benefits. […]
SearchCap: Google Flights updates, SEM testing & MarTech Today launch
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Flights now shows expected airfare cost increases & filter for hotel discounts Oct 17, 2016 by Amy Gesenhues During the coming weeks, Google Flights will also roll out email notifications […]
SearchCap: AdWords call tracking, SEO failures, & SERP tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Setting up AdWords website call conversion tracking just got a bit easierSep 22, 2016 by Ginny Marvin Track calls from the phone number on your website with a couple of pieces […]
SearchCap: Google widget links, ads & SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reminds webmasters that widget links are against their webmaster guidelinesSep 8, 2016 by Barry Schwartz Don’t be surprised if a new wave of unnatural link penalties are sent out via […]
SearchCap: PPC tips, link structure & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimizing your internal link structureAug 24, 2016 by Dave Davies SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide […]
SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Dynamic Search Ad targeting will soon get better Jun 30, 2016 by Ginny Marvin Query matching set to improve over several months. Learn how to drive more conversions with […]
SearchCap: Google’s internet speed testing tool, Landy Awards call for entries & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation Jun 28, 2016 by Christi Olson Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can […]
SearchCap: Google Search Analytics sets, AdWords updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console now lets you group your sites together with property setsMay 23, 2016 by Barry Schwartz One of the most asked-for Google Search Console feature requests is now live. […]
SearchCap: Google mobile-friendly warning, Bing HackerRank & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft partners with HackerRank to deliver executable code in Bing search Apr 7, 2016 by Amy Gesenhues Bing’s group engineering manager for UX features and shared tools calls the new feature […]