Why website content won’t boost your Google Maps keyword rankings
Blogging won't improve your Google Maps rankings. Find out why this SEO myth persists and what strategies actually move the needle.
Topic: Doorway page
Location pages in Google’s crosshairs after October spam update
Ranking drops and deindexed pages are plaguing service area business sites. Let's explore the potential cause and what local SEOs can do.
Google confirms mid-December search ranking algorithm updates
As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted
Local SEO Landing Pages 2.0
Local businesses attempting to rank in multiple locations may find themselves running afoul of Google's guidelines if they aren't careful. Luckily, columnist Marcus Miller has outlined some tips to keep your local landing pages white hat.
SearchCap: The Day In Search, December 13, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Googler Quits To Build Browser To Block Google Tracking TechCrunch reports Brian Kennish, a former Googler, quit Google a few weeks ago in order to build a browser that essentially blocks […]
10 Year Retrospective: Search Engine Strategies To SMX: Search Marketing Expo
Ten years ago today, I had the privilege of organizing the first ever search marketing conference. On this anniversary, a look back at how things were then and have they’ve changed in a decade. In 1999, search marketing itself was about five years old. People had been doing search engine optimization to generate traffic from […]
Google Improves Webmaster Documentation
Google’s Matt Cutts posted that Google has made major enhancements to their webmaster and SEO documentation. They have clarified and detailed much of the documentation that was in need of an update. The documents that were updated include the Robots.txt documentation, spam reporting tools and documentation, IP delivery/geolocation/cloaking documentation, Nofollow documentation, doorway page documentation, and […]
SearchCap: The Day In Search, November 28, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, November 27, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, November 1, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Updates & Details Webmaster Guidelines
Google has just updated their Google Webmaster guidelines page with clearer and more detailed guidelines. If you scroll down to the quality guidelines portion and the “Quality guidelines – specific guidelines” section, you will notice that those specifics are now hyperlinked to more details. Avoid hidden text or hidden links. Don’t use cloaking or sneaky […]