Coloring the black box: a new look at managing Smart Shopping campaigns
From actionables to high-quality PPC management
Topic: Google
Title changes in Google Search causing distress; Wednesday’s daily brief
Also Google Shopping bug and Google Ads campaign set up screen.
Is your brand facing an identity crisis?
People want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization and trust.
Google confirms it changed how it creates titles for search result listings
Google no longer uses the query to generate these titles but still uses HTML title tags 80% of the time.
Google link spam update done rolling out
It took an extra two weeks longer than expected to roll out.
The shifting sands of SERPs; Tuesday’s daily brief
And, why you should consider non-Google advertising.
Google Shopping issues in the UK lead to sharp KPI declines
If your accounts or campaigns have been affected by this issue, it's critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues.
Messy SEO Part 1: Navigating a site consolidation migration
Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand.
Google made 4,500 changes to search in 2020
Google also updated its How Search Works website.
SERP trends of the rich and featured: Top tactics for content resilience in a dynamic search landscape
There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.
Awkward: SMBs think they know their customers; their customers disagree; Monday’s daily brief
Plus, should Google be the content curator AND creator?
Advertisers can adjust conversion values in Smart Bidding in the coming weeks
"This allows businesses to get their intuitive/institutional knowledge into the machine learning to optimize more accurately."
‘It depends’ doesn’t have to be the answer if you ask the right questions; Thursday’s daily brief
Plus, blank images in Top stories and new features in the YouTube results page.
Top stories images aren’t showing in Google Search
The company has confirmed that it’s a bug and is working to resolve it.
The key to more conversions is to stop disappointing your customers; Wednesday’s daily brief
Plus, PPC targeting tactics for every stage of the funnel
YouTube adds video chapter previews, auto-translates captions in new search functions
The auto-translation option for captions can help creators reach an even wider global audience.
Traffic and rankings don’t mean a thing unless they help you convert; Tuesday’s daily brief
And, Google’s tool to report indexing bugs is now available in the U.S.
Retrospective competitor analysis: Reinforcing SEO strategies with historical data
How can you get actionable insights from historical data to boost your clients’ search strategies and make market predictions?
Google’s tool to report indexing bugs is now available in the U.S.
The tool provides a way for SEOs to escalate their issues with Google Search.
I wanna get on the good foot; Monday’s daily brief
Plus, how to plan content that actually ranks and Google Podcasts’ new requirements.
How to plan SEO content that actually ranks
Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar.
Is Google adjusting the FLoC strategy?; Friday’s daily brief
Plus, HTML success factors for SEO
There are new requirements to appear in Google Podcasts recommendations
The new requirements do not affect visibility in Google or Google Podcasts search results.
15 years of Google Trends; Thursday’s daily brief
Plus, Instagram tests out more ecommerce support and adds contact “Limits.”
Google rankings fluctuation, pages are dropping and reappearing in the index; Wednesday’s daily brief
Plus, structured data testing tool changes.
Hear me out: FLoC, but as a matchmaking service; Tuesday’s daily brief
And, how to maintain organic performance when merging multiple websites.
Google Ads will soon block ad targeting based on age, gender or interests of people under 18
In the coming months, Google Ads will be expanding safeguards to prevent age-sensitive ad categories from being shown to teens.
Google adds author URL property to uniquely identify authors of articles
Google added a new recommended author.url property to the article structured data documentation.
Google’s legacy structured data testing tool is now gone
Google replaced it with a navigational page to direct you to the Google rich results tool or Schema.org tool.
It’s not a bug; it’s a feature! The Google search term report glitch actually may have been a test; Monday’s daily brief
Plus, Facebook bans researchers looking into political ads
If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief
Plus, trying to get shadow banned on Insta for science
How to win in Google’s E-A-T
In this webinar, you'll understand the drivers of Topical Authority and how to improve on them.
Google drops safe browsing as a page experience ranking signal
Google updated the page experience report in Search Console.
Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance
MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.
Do you follow the Google guidelines?; Wednesday’s daily brief
Also, Target impression share in Microsoft Advertising grows.
How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday’s daily brief
Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy.
Google Ads Editor v1.7 brings support for Hotel ads and lead form extensions
The update also enables advertisers to download specific parts of their campaigns to work on offline.
Google’s back-to-school shopping tips for local merchants; Monday’s daily brief
And, should advertisers or platforms bear the burden of digital service taxes?
Google math solver guidelines require accuracy
Google has added a number of technical and content quality guidelines to math solver markup.
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.