Did Google admit it uses click data for search? Not really.; Friday’s daily brief
And, you’re no longer allowed more than one ClaimReview element per page.
Topic: Google
Display & Video 360 gets new frequency and reach metrics
The real-time view of reach gains may help advertisers better evaluate campaign performance.
Twitter pilots a new product carousel that can appear in profiles; Thursday’s daily brief
And, ways to prioritize your mental health as we step away from the pandemic.
Google now limits one ClaimReview element per page
Previously, Google's guidelines allowed for multiple Fact Checks per page but that has changed.
Google’s universal search results bid for placement and may be influenced by clicks
In the Search Off The Record podcast, Gary Illyes of Google described how Google ranks news, images, videos and other indexes within the main search results.
The Google link spam update is rolling out; Wednesday’s daily brief
And, the review stars are back in Google Search results.
How to prove SEO ROI and overall business impact
Explain what success means and how to achieve it.
Google passes on 2% “Regulatory Operating Cost” for ads served in India and Italy
Google will start applying the surcharge beginning on October 1.
The Americans with Disabilities Act turned 31, are your sites compliant?; Tuesday’s daily brief
And, new business openings remain strong in Q2, but the pandemic is far from over.
Google review snippets bug seems resolved
Google seems to have fixed the bug where review snippets were not displaying in Google Search.
Google Search link spam update rolling out now
A new spam algorithm is rolling out over the next two weeks aimed at fighting link spam more broadly.
Google publishes timelines for Privacy Sandbox proposals
APIs for each use case are projected to be available for adoption in Q4 2022.
Google fixing two search bugs; review snippets and soft 404 detection
These bugs lead to some pages being removed from the Google search results or the stars being removed from the Google search results.
Google’s three-strikes ad policy isn’t the problem, it’s policy application that worries advertisers
Under the new program, incorrectly flagged ads carry greater ramifications, ranging from time spent communicating with Google Ads support reps to account suspension for repeated violations that aren’t resolved in time.
Why did Google rank this site? Well, now they’ll tell you; Friday’s daily brief
Plus, how long does your site need to keep redirects?
Google removes standalone Maximize conversions and Maximize conversion value strategies
The tCPA and tROAS options will be bundled in the next few weeks, but existing campaigns will continue to function as usual.
Google now shows why it ranked a specific search result
Google now list several of the factors it used to rank a result in the about this result section.
Why search marketers don’t think a dedicated four-year degree is necessary; Thursday’s daily brief
And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.
Google will pass permanent signals with a redirect after a year
If you have a redirect live for a year, you can then remove the redirect and Google will continue to pass the signals from the origin URL to the destination URL.
Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.
Change is what search marketers expect; Wednesday’s daily brief
Plus, AMP labels are gone and Google Ads releases three-strikes policy.
Users can now leave more detailed restaurant reviews on Google
Details like price range and meal type are useful for potential customers, but will Google use it to enable search filters?
Google categorizes what organic search traffic drops look like
This is the first time Google illustrated what different types of traffic drops look like.
Three strikes, you’re out: Google’s new ad policy violations pilot
Google Ads plans to expand the scope of the project after the initial pilot to include more policy types.
Would you have pursued a four-year degree in PPC or SEO?; Tuesday’s daily brief
And, the Marketoonist provides some perspective on what consumers really care about.
Google drops AMP label in mobile search results
After five years of Google showing the AMP lightening bolt icon for AMP pages in the mobile results - it is now gone.
Google Search Console performance report adds Math Solvers as search appearance filter
You can now see how your Math Solvers markup is doing using Google Search Console Performance reports.
Google officially launches SeekToAction for key moments for videos in search
Previously announced at Google I/O, SeekToAction markup is now out of beta.
Google News inclusion is automated, sorry publishers; Monday’s daily brief
Plus, Google introduces Mobile Web Certification for partners
Google tries to answer publishers questions on visibility concerns in Google News
Applying to be in Google News has been turned off for years, causing confusion to new publishers.
Yet another automation feature rolling out in Google Ads; Friday’s daily brief
Plus, a deep-dive into FLoC cohorts and opportunities for advertisers.
Google Ads optimized targeting gradually rolling out
"The goal here is to find advertisers cheaper conversions that might be outside of their perceived audience," said Google.
Would your job be easier or more difficult if Google wasn’t the dominant platform?; Thursday’s daily brief
And, we say goodbye to Twitter’s Fleets and Google Posts for knowledge panels.
There isn’t always a quick answer in SEO and that is okay; Wednesday’s daily brief
Search Console changed how you debug some AMP URLs.
Google Posts for verified knowledge panels are going away
On July 20, 2021 Google will discontinue Google Posts for knowledge panels. Google My Business Posts are not going away.
Seizing your data destiny: Google delays third-party cookie phase-out
As it turns out, third-party cookies are a tougher cookie than we thought.
Google adds direct apply markup and new editorial guidelines for job postings
The new guidelines include guidance around obstructive text & images, excessive & distractive ads, or content that doesn't add any value to the job posting.
The July core update is “effectively complete”; Tuesday’s daily brief
And, how search professionals can help fight against misinformation in their communities.
New GoDaddy integration lets merchants easily show inventory across Google
This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and services.
Google Search Console links AMP debugging to AMP page experience guide
Google made changes to how to debug some AMP URLs within Search Console.